Social media marketing and search engine optimization are strategies used by businesses to create a unique identity of their businesses to attract more customers to their websites. These two strategies are highly related since an organization’s availability on social media platforms such as Facebook boosts its search engine rankings.
Business owners often fail to understand the relationship between social media and search engine optimization and how the two can significantly influence Google rankings. Understanding the relationship between these two aspects and monitoring possible social media practices is crucial for the growth and popularity of your business. Several social media practices can be implemented by your SEO team to improve Google rankings. Here are six social media practices that can boost your search engine optimization.
1. Increase the Number of Your Social Media Followers
The Number of followers that any social media profile has greatly influences search engine ratings. Followers of a given website can influence can influence its search engine ranking through search engine optimization boosting. For example, a company with many Facebook likes and twitter followers get a boost in Google ranking compared to its competitors with fewer followers.
It’s essential for a company to attract and build its followers in a more organized and acceptable manner since Google detects any mischievous practices such as paying for twitter followers and Facebook likes. Practices such as opening discussion forums, writing and posting articles are powerful ways of increasing followers on social media platforms.
2. Encourage Social Media Sharing
Enhanced sharing on social media is among the top ways of increasing product awareness and improving your search engine optimization efforts. Make use of external links to access market segments through continuous social media sharing. When you invest heavily in social sharing, there will be increased popularity of your products and brands among customers which influences SEO.
To benefit from social sharing, you need to ensure your posts are creative and attractive. Potential customers are willing to share great your great content across different social media platforms. Increased sharing of your content boosts the number of posts that have your links which boosts your search engine optimization ranking.
3. Optimize Social Media for Searches
This strategy helps in opening up channels to direct your profile viewers to your various posts. These posts can be videos, articles, or even newsletters. Posts are meant to provide opportunities where the company becomes popular on social media and increases the chances of your website ranking better.
Optimization of content on social media platforms will always have a positive impact on your SEO efforts. Focus on providing quality information in your industry through your social media posts. Optimization of social media posts helps in making your website more visible hence pushing forward your search engine optimization strategies.
4. Enhance Your Brand Awareness
The popularity of your site and brand positively correlates with the results of your search engine optimization campaign. Increased brand and site awareness increases the traffic to your website. Social media, therefore, can be used to boost the reputation of your business. Attracting and retaining customers together with increasing the number of searches is greatly influenced by the ability and strength of social media utilization.
As a marketer, you can take advantage of social media platforms to inform your audience on the latest unbeatable discounts, promotions, and new products that you are offering. This will help you to attract more social media users to enhance brand popularity. You will end up attracting more potential clients which increases the number of visitors who come to your site.
5. Optimize Posts Locally
Optimizing and promoting social media posts within your local community provides significant benefits to your SEO campaign. It’s worthy to adapt local search engine optimization since local clients facilitates your business promotion posting information related to your company. You can also engage the local community through various events to boost the popularity of your business brands. Any content on social media from the local community boosts the search engine optimization process.
6. Encourage External Inbound Links
Social media platforms offer you a great opportunity to link your content to external sources. The external links you have, the higher the Google ranking you get. To attract more visitors, you will have to publish high quality and authoritative content to attract authoritative external links as well. Also, remember to use social media channel to spread your useful and original content which serves as a bait to social media users. Doing so not only increases your chances of attracting authoritative external link but also boosts your social media reputation.