Google Adwords, in essence, is like a mini online ad campaign in your pocket for local businesses – it’s effective, simple to use, and it won’t break your bank (if managed correctly). This digital marketing powerhouse is essential to advertising strategies for any small business. Learn how to make the most of it with these Google AdWords tips and tricks recommended by experts. Let’s take a closer look, shall we?
Tip #1: Target Specific Keywords
Taking your internet marketing campaign to a global level is easy to do. But believe it or not, spreading your message on an international scale won’t get you more leads. In fact, you’re much better off if you stick with narrowing your target reach. Doing so will increase the percentage of your impressions and focus on the types of customers that you want (think quality, not quantity). To do this, try incorporating more specific keyword phrases that your leads are more likely to look up. For example, if your company sells certain types of high-quality garden herb plants, use phrases like “organic garden herb plants”, “culinary herb plants”, and “sweet basil seed packet” instead of “garden plants.”
Tip #3: Location Specific Keywords
If your business services a specific geographical location, you should also start including this location and surrounding locations in the keywords. For example, if your Herb Plants business is located in Sydney, Australia, use keywords like “organic garden herb plants Sydney” and “culinary herb plants Sydney”.
Tip #4: Utilize Google AdWords’s Time Saving Features
Being the awesome marketing platform it is, Google AdWords has updated its features over the years to help save you time. Campaign Diagnostics, for example, runs in the background to look for any potential conflicts to the keyword campaign with the AdWords account. Diagnose Keywords is another great tool that checks your keywords to ensure that they’re working on your behalf. You can also run schedule reports from AdWords to get timely data that snapshots a picture of how the campaign is working.
Tip #5: Don’t Link to Your Home Page for Leads
It may seem second nature to direct your leads to your website’s homepage, but that isn’t necessarily the case. Remember that your specific leads are looking to fulfill a specific promise, so it will take a lot more than a generic boring homepage to give them what they’re seeking. Taking the example of basil seeds, consider creating a “basil seeds” landing page that is optimized for this topic and built for lead generation. Using landing pages for your adwords campaigns will also help improve your CPC, reducing your adwords spend.
Tip #6: Show Your Ads in Google Maps
Your customers will be using their smartphones to search for your products, often these searched will result in them using Google Maps. Did you know, now you can also have your ad’s appears in the search results within Google maps. It’s simple to switch on. To switch on your ad’s for Google Maps login into your Google Adwords account and enable location extensions.
Tip #7: Remember to be Mobile Friendly!
The dawn of smartphones has ranked very close in importance to the establishment of the world wide web. Who doesn’t read content on your phone or tablet by now? That’s why it’s crucial to develop easy-to-read content on mobile devices when you set up your marketing leads for Google AdWords. Most companies have reformatted their entire websites into mobile-friendly formats for this very reason. It’s even quite possible that smartphones are paving the way to more sophisticated supercomputer technology in the palm of your hand. Will you be ready for the future when that happens?
A Simple Tool with Powerful Results
While Google AdWords is relatively simple to use for any local business, you can get even better results with a little patience and smart planning strategies. By including the right keywords for your audience, embedding them in a relevant way, and formatting your web pages in a way that is easy for them to read on their mobile devices, you can come out stronger than ever before and gain a better ROI for 2018.