14 Simple Tips that Can and Will Produce Web Traffic
The more traffic your site has, the more exposure your brand will gain, hopefully translating into higher sales revenue. When increasing traffic to your site, you ideally want to make sure it is the right type of traffic — an audience that is interested in your product; these are the people who are most likely to make a purchase and refer other people to your site. When people visit your site, you can entice them to sign up for a newsletter, thus collecting their email and being able to promote your products and services to them on a long-term basis. And while many methods for increasing website traffic can cost a pretty penny, there are several options you can take advantage of that won’t cost you a dime. For now, let’s take a look at 14 simple tips that can and will produce free website traffic.
How Can I Get Free Website Traffic?
1) Create a Content Strategy
Attracting traffic to your website is going to be centered around content. Whether it be blog or social media promotional postings, content is key to website traffic. Fortunately, creating content can be accomplished free of charge if you are a good writer. If you aren’t a good writer or don’t have time to create content, you will need to outsource this task, hopefully to someone who will do it free, but if not, this will cost you several hundred dollars each month. Professional content creators tend to make upward of five cents a word. That’s $25 for a 500-word blog posting. If you update your blog at least twice a week, you will be spending roughly $200 a month on this marketing technique. Still yet, before we jump the gun, let’s get back to making sure you create a content strategy. You can do this yourself at no charge. All you need to do is decide how many blog postings you want to publish a week as well as create an email marketing campaign and a publishing calendar. And don’t forget, your content marketing strategy needs to include everything from videos to infographics to podcasts.
2) Tweak Your Blog Headlines
Another way to increase website traffic for free is by going back through the blog postings you have already published and tweak their headlines so that they are centered around popular keywords (you can pinpoint popular keywords with the helpful Google Keyword Planner). There is a good chance that you have year’s worth of blog postings already. By changing their headlines, you can easily receive higher rankings by major search engines, thus increasing your traffic. Tweaking your blog headlines will take some time and it’s going to be a tedious task, but you will appreciate the benefits you reap.
3) Add a Photo
Adding your own photos to your postings is a great way to increase website traffic. Appealing photos grab the attention of viewers and reel them in to click on a link that directs them to your site. You can easily incorporate photos into your content. Add an image to the beginning of a blog posting and it will show up in your social media postings that you make to promote the blog. If you want, you can add your own photos, or you can use CC Images to find free photos.
4) Share Across Various Platforms
A lot of businesses miss out on free website traffic because they only promote their content on Facebook. This isn’t to say that Facebook isn’t a valuable platform to promote content (in fact, it’s probably the best), but there are other social media platforms that can greatly increase traffic to your site. Take for example Instagram and Twitter. Statistics are showing these two platforms are ideal for business promotion and can help expand your audience. Did you know Instagram has more than 500 million users who are active on a regular basis? That’s a massive audience you can reach out to. And don’t forget about YouTube; this platform along with Instagram are considered to be some of the best ones for user engagement. Why is Instagram favored so much? Most likely, it is because of its mobile functionality and visual nature. In addition to the platforms already discussed, three additional ones that you should be promoting your content across include Google+, LinkedIn, and Pinterest.
5) Tweak Content for Each Platform
As you share your content for free across these platforms, you may need to tweak it. And while this might be a bit time-consuming, on the upside, you can tweak it free of charge and gain free website traffic in return. It’s a win-win for the time investment you make. When sharing on Facebook, make sure you always add a high-quality photo as well as a quality description that has at least 80 words; these types of descriptions are known to draw in 2x the engagement when compared to shorter quality descriptions. Also, a link description located beneath each photo can attract the attention of readers and boost traffic to your site. As you share across other platforms, make sure to research post optimization tips for each one.
6) Don’t Forget about Reddit
You’re probably an avid fan of Reddit or you’ve never heard of it. Most people who come across Reddit end up taking a liking to the site, but because of poor promotion for the site, not very many people are aware of it. Still yet, it has proven itself to be an incredibly powerful social media platform that is excellent for providing your website with free traffic. All you have to do is pinpoint where it is on Reddit that your audience is hanging out, followed then by delivering quality content to them. Just a single piece of content that catches your audience’s attention can lead to tens of thousands of visits to your site in a single night.
7) Utilize Schema Microdata
Schema microdata doesn’t actually create free traffic for your website but it can lead to search engine bots finding it easier to index your pages; this means you may receive higher rankings on search engine results pages. Also, it can help create rich site snippets which are known to boost click-through rates.
8) Take Advantage of Guest Posting
When you take advantage of guest posting, you are posting your content on other people’s sites, usually free of charge to them. In return, you receive free promotion for your content and you are able to reach an audience that you normally wouldn’t have reached on your site. With a guest posting, you can generally add a link back to your site, giving readers the option to visit your website, thus meaning you can increase your site traffic for free.
9) Link Internally
While guest posting on other authoritative sites can most definitely improve your brand reputation and earn free website traffic, you should also understand the importance of your internal linking structure. As you include internal links, you are providing a more useful experience for your readers. And as readers find value in your content and enjoy their experience when visiting your site, they will be more likely to share your site with other people, which increases your traffic. Just remember, when linking internally, make sure the words you embed the URLs to are relevant to the content you are linking to.
10) Your Website Needs to be Responsive
Years ago, most online viewing was conducted from a desktop PC. Nowadays, though, things have changed and most online viewing is performed from a mobile device, including smartphones and tablets. With this in mind, you need to make sure your site is responsive. Fortunately, most website builders make this incredibly simple because they include features that automate your site’s responsiveness.
11) Video Content is Getting More and More Popular
Text-based content is essential to sharing information with readers, but the new trend is found in videos. Visual material has a much higher retention rate than text-only material, and this is exactly why you should incorporate videos into your overall content marketing agenda. When creating videos, you can include everything from industry leader interviews to product tutorials. When sharing the video content, make sure it has been repurposed according to the sites you are sharing it on.
12) Make Your Content about Learning
Getting free website traffic can be accomplished when you truly understand the wants and needs of your audience, and all audiences want to learn something. This is why it can be so beneficial to host webinars in which you teach something about the products and services you are selling. Plus, when you host webinars on your site, you are essentially attracting free traffic. Keep in mind that you will want to save the webinar for later viewing and you should promote across all of your social media profiles.
13) SEO Optimization is a Must
You’re not going to manipulate search engines into giving you high rankings. You are only going to achieve high rankings if you publish quality content that speaks naturally to readers. Still yet, SEO is going to go a long way in making search engine robots actually crawl your site when making their conclusions as to how well your site should rank. Because of this, you need to perform an SEO audit at least once a month on your site and make any recommended changes. Doing this can send more traffic to your site and will help ensure your content is well-organized and easy to navigate.
14) Produce More and More Content, and Then Produce More
Our number one tip to follow to increase free website traffic is to produce and share as much content as possible. The more you share, the more you are able to attract the attention of your audience and hopefully lure them to your site. Just remember, the content you produce needs to be high-quality, free of spelling and grammar mistakes. Also, it doesn’t need to contain fluff. Instead, it needs to provide information that your readers can use in their lives and any facts and statistics need to be backed by authoritative sources.