When it comes to online marketing, email marketing has become the most popular, as well as the most effective. This type of marketing makes it possible to reach a large audience both instantaneously and simultaneously, and it provides business owners with a solid foundation for expanding their brand awareness. What you need to realize, however, is that while there is a right way to go about email marketing, there are also a few wrong ways. Let’s take a quick look at the top four email marketing mistakes you should avoid.
Mistake #1: Starting without a plan
First and foremost, you need a solid plan when you dive into email marketing. If you don’t know what you are doing, how can you expect your marketing efforts to work? With this in mind, you will need to develop a content production and distribution plan. It is suggested that you take advantage of a content calendar and distribute your content according to it. This type of calendar is excellent for helping you keep up with your content distribution dates and it will also help ensure you are touching on a variety of topics instead of boring your audience with the same content. Airtable is an excellent content calendar service that is used by many forward-thinking companies.
Mistake #2: Grow your database
Who are you going to send your emails to? Your customers, right? Well, you need to develop and grow a database of these customers, including their email addresses of course. There are many ways to go about growing your email database. You can start by importing contacts from your smartphone, your existing email accounts, your LinkedIn account, Facebook, and more. To help expand your email database, you will need to include within every email the ability to share your company’s social media profiles. In doing this, you are likely to attract new subscribers, thus increasing the number of contacts you have in your email database. Three of the best email marketing services are Constant Contact, MailChimp, and GetResponse. In addition to using one of these services, make sure you incorporate these 15 Super-easy Ways to Collect Email Addresses into your next email marketing agenda.
Mistake #3: Not taking enough time to write
Emails involve writing. If you aren’t a good writer, hire one. This cannot be said enough — a good writer will go a long way in helping you create emails that effective in communicating the message you are wanting to share. Each email should be short, no more than 250 words. And its content should be engaging and include absolutely no fluff. If you don’t set enough time aside to create emails, this is going to lead to time constraints in regards to keeping up with your content calendar; this is why it is so important to make sure you can stay on top of your content creation. If you can’t, hire someone who can. One of the best companies to hire professional content creators through is WriterAccess.
Mistake #4: Avoiding analytical results
All emails should be analyzed. If you don’t know how to do this, this is another aspect of email marketing that you should outsource. By taking note of the analytics of your email marketing strategy, you can improve its overall effectiveness. And the more effective your email marketing strategy is, the greater your brand awareness and the more likely you are to increase your sales revenue.
Email marketing is only as effective as the weakest link in your plan. Take for example that you have 5,000 email addresses but no database to store them in; this leads to an inability to properly use the email addresses for marketing purposes. By avoiding the email marketing mistakes listed above, you will be well on your way to developing a successful email marketing plan that attracts new customers and increases your sales revenue.