Your audience is on social media. If you do not tap the growing user base, your competitors will. So, until you enjoy leaving money on the table, you should adopt social media to achieve business goals. As a small business owner, you may be reluctant to adopt social media due to various reasons such as lack of adequate time and resources, nature of the business, etc. I know, the resources are scarce. But let me tell you that you can still use this flourishing medium to expand your business despite all the limitations.
Here are 4 tips to hack business growth on social media with whatever resources you have:
1. Set Objectives and Goals
Set the goals you want to achieve. I know, your aim is to maximize revenue and profits. Of course, these parameters are the the ultimate reasons for the existence of a business. However, you need to understand is that you have to achieve various milestones to accomplish that ultimate goal. Advertising helps you achieve those milestones and smaller objectives which finally lead to more revenue and growth. Some of these aims are improving the visibility of your business to a relevant audience, generating more web traffic, getting more people to read your blogs, acquiring users’ email ids to build new relationships, etc. Thus, set measurable yet pragmatic objectives and develop a plan to achieve the same.
2. Select the right media mix
Many businesses make a mistake of joining many social media networks. Yes, we all want to maximize our wealth quickly. But, unfortunately social media doesn’t work that way. Managing business pages on a regular basis on various platforms is not easy. You will make extensive efforts for some time and may feel disappointed to see the results. Remember that social media marketing is a long term game. You can’t win a marathon by existing your entire energy in first few minutes. Similarly, you can’t put all your energy on some social networks and expect a decent outcome.
It is wise to select a maximum of three social media channels at a time and concentrate your resources on them. Develop a unique strategy for each channel as per the nature of audience and conversation. Also, allocate time and resources to each channel based on the relevance of your products and services for the audience on each platform.
3. Develop Editorial Calendar
Content creation is at the core of social media marketing. It takes a lot of efforts and deep expertise to create relevant content on a regular basis. Thus, assess your bandwidth and develop an editorial calendar. Don’t go by whims and fancy of few people or interns in your team. You can also take help of an external social media agency to run your social media campaigns. Sites like Writers Per Hour, Guru or Freelancer will help you find affordable writers and social media experts to manage your campaign. Make sure that once you develop an editorial calendar, stick to it as consistency is the key to success on social media. Develop content which addresses pain points of your customers. Use various formats such as images, infographics, videos, etc. to make the content more attractive.
Whether you like it or not, a beautiful face attracts many. Similarly, although the value is more important than the content presentation, a well-presented content does well on the social media and tend to deliver better results than raw data and facts.
4. Retain Users
Getting more traffic is enticing. So, many marketers focus on generating a lot of traffic. Although they successfully generate massive traffic, it hardly adds something substantial to their organization’s top line or the bottom line. Thus, you should carefully balance your efforts between generating more traffic and retaining the visitors. Use lead generation tools to capture email ids. Write compelling call-to-action copy to inspire your visitors to subscribe to the newsletter. Once people start subscribing to your list, you need to send newsletters and latest offers to bring them back to your site and increase brand recall. Not all readers may have immediate requirements for your product or services. However, your goal should be to improve your brand recall once they plan to buy the goods. You can also use remarketing tools to show your ads to people who have already visited your site. Remember that in the era of hypercompetition, customer retention has gained more importance as compared to customer acquisition.
A sound strategy and consistency will play a crucial role in the success of your social media marketing efforts. It is always better to start small and grow big over a period. If you are trying social media marketing for the first time, then make sure that you take one step at a time and set a target which can be easily achievable. The tips mentioned in the article will help you move in the right direction. With proper measurement and campaign optimization, you can achieve a decent ROI in the long term and turn social media into a revenue generation machine.