August 2015 Poll Results: What is the biggest factor in trying out a new service?

Here are the poll results for August 2015. Thanks to 2,498 people who took time to take our poll.

Question: What is the biggest factor in trying out a new service?

Responses:

  • Good explanation of the service – 850/2498 (34.03%)
  • Customer support – 798/2498 (31.95%)
  • Simplicity of the service – 784/2498 (31.39%)
  • Coupon or promotional offer – 66/2498 (2.64%)

I was pretty surprised that coupons or promotional offers were such a small factor in the decision-making process of when people decided to try out a new service. The other 3 factors were near even.

About Steve Baik

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