As a small business owner, sometimes it is very easy to become tied up with micro tasks which could be outsourced. Establishing your needs and choosing the best platform to fulfil them can be a very effective way of obtaining specialist skills at a low price, allowing small businesses to save money and time. Here are a selection of the top outsourcing sites to help you make an informed decision.
Fiverr.com has a broad range of services available, from site auditing, directory submission, link building and much more, all available for $5. Although there are some workers with excellent reviews the quality control seems lacking. Virtually anyone is able to sign up and the array of talent on offer is almost desperate. Although you can pay for extras, it is important to ask if you are really paying for quality, and if you are really getting value for money. With over 20,000,000 services available it would be easy to assume that your needs as a SME would be covered from all angles, however when looking at the services on offer you may wonder if the site is creative, innovative, out of the box and forward thinking or just a little bit spammy.
Freelancer.com is a great platform for sourcing freelancers to fulfil tasks such as link building and content writing. This site allows freelancers to bid for the job you have on offer, allowing you to choose from the list of bidders. Freelancer also enables you to run a competition, allowing freelancers to submit an entry to your brief. This is great for quality control allowing the employer more freedom of choice. The website is very simple allowing the employer to submit their brief in a simple format.
Copify is a UK based firm with operations in Australia and the US. The site has a similar feel to Fiverr only with a better sense of organisation, and a service which is geared more towards the business sector. The site isn’t bid orientated, meaning that you can save time by placing an order and letting someone else worry about who takes care of it. Copify seems quite approachable compared to other crowd sourcing firms in the sense that it has a customer service department, meaning that if a dispute between a freelancer and an employer occurs there is an element of reassurance in the fact that there is a form of effective moderation available.
Elance is one of the oldest crowd sourcing platforms, having formed in 1999. Elance provides a resource for copywriting, keyword management and SEO based coding. As well as being easy to use, inexpensive and feedback based it is also well established. Employers are able to post a job, they then receive recommendations based on their requirements and are able to choose the most suitable freelancer for the post. Communication is one of the firms strengths as they have introduced a video chat function, encouraging more interaction between employers and freelancers, encouraging long term professional relationships and the ability to organise more complex projects.
Odesk provides freelancers with skills in content writing, link building, coding and multi lingual SEO services. The site is very transparent and user friendly. Odesk has made an attempt to address issues of quality control by introducing a voluntary skills test, which is a step in the right direction when it comes to vetting freelancers who use platforms such as this. Odesk is inexpensive and allows employers to leave feedback, giving some incentive to the freelancer to produce a quality product. The inexpensive nature of odesk may attract freelancers with less experience or those with a lower skill set. The employer is able to select a worker and as with many of these platforms offering the right price can lead to a better quality result.