Google and the other search engines are all about fresh, relevant content. Yet, fresh, relevant content requires fresh, relevant ideas. What happens when you’ve tapped out your own expertise and are out of ideas? If you are going to provide your readers, and the search engines, with something new, you need a source for those ideas. How can you find those ideas and avoid the temptation to simply rehash everything that’s already been said on a topic? Consider these options.
Whatever your niche is, you need to read up on it. Subscribe to blogs and newsletters in your niche, and read them when they come into your inbox. The more you read, the more ideas will start floating around your head.
Now, reading up on your niche does not mean that you take the blog posts and newsletter articles and re-hash them for your audience. You need to come up with your own take on an issue or your own spin on a topic. However, being well-read will help you be aware of the industry’s latest changes, and you can use those to come up with new topic ideas.
Keyword research can do more than just boost your rank in the search engines. Researching keywords can spark more ideas as you see related search terms that are appropriate for your niche. And, since these are terms people are searching for, you will be able to write on topics that will rank high in the search engines.
The next time you are doing keyword research, keep a pen and paper handy. As you are looking over the keywords listed for your topic, jot down content ideas that pop into your head. You will end up with a long list of ideas if you do this right.
Check the Competition
Do you have a competitor who is ranking well? Why not take a look at their site to see what they are writing about? Again, don’t copy the same ideas, but use them as a sounding board to see what people are reading over there. Is there something on their site that gives them a serious advantage?
If you find something that is giving the competition an advantage, use that to create your own edge. Don’t take the same idea, but find your own similar niche idea.
Listen to Your Readers and Customers
Your readers and customers can be a great source for ideas. Do they have a question about your niche or your product? Use it to create some content. Not only will your content be fresh, but it will also be directly answering something your readers want to know. This can encourage social shares and organic traffic and, most importantly, meet a need for your target audience.
So how can you do this, practically speaking? First, you need to be involved in your online community. If you have a forum, read it and listen to what people are asking. If you have a blog, read the comments. If you have an item that you sell, find out what customer service has been asking. Make a list of common questions and concerns, then do some keyword research to see how you could address these concerns in an optimized way.
Look at the News
If your topic is something that is regularly in the news, you need to subscribe to news alerts on your topic. Then, when something in the industry changes, you can write about it right away. Even if all you have time to do is provide a short blurb and your opinion on the change, it will help establish your site as an authoritative option. Over time, your readers will trust that they can come to you to get the first insights into those changes. The more organic traffic you get in this way, the better your overall online marketing and search engine optimization results will be.
If you are going to succeed in online marketing, you need to do a little work and keep the content on your site relevant and fresh. With a little bit of research and a lot of creativity, you can keep your website hopping with the kind of content that helps your readers and appeals to Google. This, in the end, will improve your overall marketing efforts and give you greater success.