Imagine this. You grab your morning cup of coffee, and log into your social media dashboard. At a glance, you can see if your Facebook likes have increased or decreased, how many shares or retweets you had, your traffic from all social media sites to your website, and much more. You don’t have to log into Facebook, Twitter, Google Analytics, Pinterest Analytics…it’s all right there, in one place, accessible with one click. By the time you finish your morning cup of coffee, you’ll have gotten a strong sense of how your campaigns fared in the previous 24 hours.
Creating and using Social Media Analytics Dashboards as part of your social media marketing strategy can help companies incorporate tracking and analytics into their daily strategy. By closely monitoring the impact of your content on a day-to-day basis, you’ll get a better sense of your demographics, what they react positively and negatively too, and share more of what works.
Still not convinced? Here are 5 reasons why you need to set up a social media analytics dashboard:
Dashboards neatly organize all your data from a variety of platforms all in one place, whether it is Facebook, Pinterest, Klout, Linkedin, etc. The perks to data aggregation is that it allows you to see how effective your content is on a day to day basis, and what the outreach is.
Conveniently, for Twitter and Google+, it can show you information such as the number of times you or any of your keywords/hashtags are mentioned by other users. You can also see follower growth and reshares. For Facebook, you can see the amount of viewers you reach, a specific number of views, who is talking about your page, clicks and likes.
Justin Cutroni shares a fantastic social media dashboard for Google Analytics that can help get you started. Graham Charlton also shares several social analytics dashboards that you can install for Google Analytics.
A revolutionary aspect of social media dashboards is the ability to visualize your analytics and see comparative data at a glance. Cyfe allows you to visualize your data with a variety of charts and graphs programmed specifically for your needs. For social media sites, you can see line graphs and bar graphs dealing specifically with how your company is being perceived over a period of time. Sales and finance widgets for Paypal, Salesforce, and FreshBooks help to illustrate detailed aspects of your online finances. Conveniently, all of this is located one place: your dashboard!
Certain widgets allow you to export the data directly into Excel or even import your spreadsheets back into your dashboard, saving you the time of opening multiple programs to compare data. No longer do you have to take full responsibility for crafting your own analytical images to accompany your business data.
3. Historical Tracking and Archiving
Dashboards give you access to past data of your social media pages, saving you the time of checking piece by piece what a post’s outreach may have been. It can even give you historical data pertaining to hashtags and other information that disappear quickly from their host sites.
Certain widgets attainable through your dashboard aggregate past data regarding e-mail campaigns (such as the number of items sent, opened, or readers that unsubscribed), while those of us that run a blog (or multiple blogs) have access to the amount of users, posts, and comments on WordPress over a specific time period.
Need to send reports to clients or your Marketing Director? Simply export data from your widgets, and email it off. Total time to create and send? 5 minutes, max!
4. Campaign Analysis
One of the most notable aspects of dashboards is the ability to analyze a specific business campaign. Certain widgets utilize AB testing and can show how certain posts on particular sites are more engaging to the viewers. This is done by showcasing the amounts of clicks, subscribers, conversions, etc. It allows the user to see which promotional tools are “stickier” than others. By explicitly tracking how successful a campaign can be in an easy to access way, your marketing team will use this data more often and effectively.
5. Tracking Your Competition
An interesting and useful feature of dashboards is the ability to track the online presence of your business’ competitors.
While not allowing an in-depth look, widgets can allow you to see social media stats (like tweets), SEO data, and Alexa ratings. Having such data at your fingertips can be incredibly useful in benchmarking your marketing campaign against that of your competitors. If you track and analyze their marketing strategies and compare with their performance, you can figure out what elements are most effective.
After years of wasting so much time aggregating, often operating in the dark due to not having the relevant information at my fingertips, I can’t survive without my social media dashboards. And you know what’s even better? They are free. You can create custom dashboards on Google Analytics, or set up a free account on Cyfe. Carve out a couple of hours of your day to get to know these, and other options, to start dashboarding right away!
Update: Get help with your social media with AddMe Social – it’s free to create an account – click here to get started
About the author:
Marcela De Vivo is an experienced writer from Los Angeles who has written on various topics, including technology and social media. If you have any questions regarding this topic or article, feel free to leave her a message in the comment section below.