If you have done your research and contracted a company to build an app for your business, now you need to get out there and promote it. One of the deciding factors that most likely motivated you to get an app is the fact that mobile app usage has gone up 35 percent in just the last year. This means that just as many people who watch TV also use apps every day.
When marketing your app, it naturally makes sense to turn to social media platforms as a starting point. Twitter, YouTube and Facebook are free, and currently Facebook has more people using it than Google.
Facebook fan page
Let’s face it, Facebook is the grand master of social media platforms. By giving your app a home on Facebook, you will be setting it upon a stage with a massive audience. Be sure to customize the page and make it look attractive, professional and interesting. Use your company’s logo as the profile photo—you will want to brand your logo anywhere you can, as often as possible. Then try to get as many likes as you can. Be sure to find a fair balance between being proactive and pushy. Send a very non-abrasive invite to people in your Facebook circle asking them to support you in spreading awareness the awareness of your new business app. Most people will be completely willing to comply. Make sure you post content to your Facebook page a few times a week, and be sure to interact with your followers. This includes responding to all of them when they leave statements or questions. Another great way to engage your followers if to offer giveaways or contests. Remember, interaction is huge.
Have your app reviewed
You can’t review your own app without people turning up their noses in the name of biased insight, so have others review it for you. Submit your app to various sites for critique. A few that offer some great feedback include the following:
- iPhone App Storm
- Big App Show
- My Daily App
Be sure you don’t blindly pitch these sites. Check to see if they have guidelines for submitting an app for review. Also, read some of their reviews on apps and personalize a letter to the appropriate department stating that you enjoyed a particular article, why you liked it, and why you want their site to review your app. Doing this will make you stand out as someone who is serious, and not a lazy person writing generic letters and shooting them off to hoards of contenders.
Blog about it
Blogging is big in the business world. In an article published by ‘The New York Times’ that examines business promotion through blogging, the author says that blogs increase business visibility, excite audiences and add revenue. Since the app is itself a marketing tool, be sure you understand that you are using content marketing as a way to market another marketing platform. That may have just been a mouthful, but it speaks volume in that you want to make sure you only publish your blogs to sites that are relevant. Mobile apps for businesses by Simplikate, for example, would fit nicely in tech blogs, ecommerce and business marketing blogs. You will also want to submit your blogs to sites that get lots of reader remarks and shares to social media platforms.
Once you have your business app created and ready to fire, be sure you market it successfully. Remember, your app will direct people to your website, so make sure it is mobile friendly. Follow these tips, and watch your app’s popularity climb the ranks of business marketing.
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