Website development and design can be a bit too complicated, especially to those with no previous experience in programming. This is why web developers offer their services to those who want to have not just a professionally designed and eye catching website, but one that will also have a high ranking in search engine queries. However, one must be very careful when hiring website developers as some will completely ignore search engine optimization in favor of creating a flashy and visually attractive web design. While it may be pretty to look at, design is not the main factor when it comes to search engine rankings. As SEO specialists have clearly stated, “Content is King”.
Flash may be an impressive addition to any website, but it should not be the developer’s main focus. Be cautious with web developers that seem to think that flash is the only important element in web developing. Flash animation does absolutely nothing to increase a website’s rating, and the huge bandwidth needed to display one can reduce the website’s loading speed to a crawl.
Web developers must also include the right amount of backlinks in the website. Web designers who have an affinity for overusing images may also not bode well for the website’s search engine rankings. Remember that keywords in anchor text are one of the most vital pieces in SEO. Finding the middle ground between artistic design and functionality is the best way to approach SEO development. A webmaster who has no idea in how an organized HTML code looks like may find some difficulty with this issue. A sloppy web developer that creates intangible HTML code is the worst kind. Not only is it unprofessional, the website will also suffer greatly from this as a messy code can exclude it from search results because search engines have difficulty reading the codes.
Developing an SEO-friendly website is a must for any webmaster, and finding the right web developer for the job is just as important. Always check the portfolio of the developer and look at some of the sites they have previously worked on. It appears that when it comes to advertising a website, all traditional rules in advertising go out the window. Many website owners and developers would attest that SEO is the main driving force in search engine ratings and the higher the ranking the better chance of being discovered by users which equals to better web traffic and that is the quality of a successful website.
About the Author:
Sandie McGrey has been in Search Engine Optimization industry for 10 years. Her inspiration to succeed is Eric Schiffer. At present, she works as an SEO Manager in New Jersey.