Reportedly, there are 200 parameters that Google checks for on-page SEO, and the search engine sure isn’t telling what they are. Luckily you don’t have to know what they all are to boost on-page SEO and move up in local search results for your services. Following these 7 easy tips for on-page SEO will help you rise to the top of the SERPs.
1. Check your keywords.
For marketing purposes, a strong keyword should receive at least 1000 hits per month. Any less, and you’re not going with the best. To search keyword strength, use the keyword tool from Google AdWords. Type in the word or words and view the number global and local searches for that word. If your keyword’s not strong enough, test others until you find one that works then incorporate it into your webpage.
2. Incorporate the keyword into your URL.
You might choose a domain name that keeps the keyword. Or you might incorporate the keyword into nested pages, such as example.com/keyword.
3. Use the keyword in your meta and title tags.
The title tag controls what viewers see at the top of the webpage, and the meta tags tell search engines what your page is about. By incorporating the keywords here, you’re essentially telling search engines how relevant you are.
4. Help keywords stand out visually on the page.
As with the meta and title tags, drawing visual attention to the keywords help search engines rank your webpage higher. Try making the keywords content headings with a level 1, 2, or 3 header tag, or else putting emphasis on them in the content by bolding.
5. Use the keyword the right number of times.
You may think that the more you incorporate the keyword, the better this is for your SEO. Not true. Ideal saturation is about three times per 100 words, for a one-word keyword. If you use the keyword too much, search engines like Google can think that you are stuffing the keyword and will actually rank your webpage lower. 3 % density is ideal, but 1% to 5% is fine.
6. Put keywords in image alt tags to gain additional ranking points.
Image alt tags generally aren’t seen by viewers, but they are indexed by search engines. Make your keyword part of the image alt tag to gain addition views.
7. Let your keyword have the last word.
Putting your keyword in the first and last sentence also helps, because Google purportedly pays more attention to that content.
These changes should not take too much time to implement and you can begin to notice a difference right away and you will rise in search engine returned results.
About The Author:
John Zwissler from AddMe.com – AddMe is a resource for free search engine submission and online marketing tools. Try our free search engine submission and subscribe to our bi monthly newsletter.