5 Tips to Promote Your Website for Mobile Marketing

Smartphone usage is growing — so much so that, by 2014, smartphone users are estimated to outnumber desktop computer users. Mobile users generally need Web content on the go, so if they can’t find what they need on your website, they may go to your competitor instead.

Mobile users have a much smaller screen with which to view your website, which means your standard website just won’t work on a 3- or 5-inch mobile screen. A mobile website that displays crucial information, such as hours of operation, location, and menu items, will satisfy these users. Displaying the information in a sleek interface with legible font makes your site readable. Once you have a rudimentary website with basic search engine optimization, conduct search term research to understand what your visitors are looking for when they come to your site. Then, optimize your site by following these tips.

1. Have a fast site.
Mobile users need information on the go. If they cannot load your website quickly, they’ll get impatient and look elsewhere. Generally, removing unnecessary elements will speed up site loading time. Clean code also improves load time.

2. Omit Flash.
The Flash plugin is not compatible with all mobile devices. Using Flash means that a percentage of users will be unable to view your site, so ensure you have an HTML alternative and set your site to redirect mobile traffic to that site.

3. Stick to the screen size.
Users of mobile devices don’t have much screen real estate, and the onus is on you to make your content fit. Design with your users in mind so they do not have to scroll to find the information. If you don’t, they’ll rely on search engine submissions and not your content.

4. Link telephone numbers.
Linking telephone numbers requires a snippet of HTML, but goes a long way toward getting you free goodwill among users. Linked telephone numbers allow your users to click on the number to generate a dialog box that asks if they want to call.

5. Avoid images.
This goes back to screen size. Images simply aren’t necessary in mobile websites.

There are a lot of free plugins, tools and templates that can help you get started with mobile website design. This is one area where blending in with the crowd is a good thing. You definitely don’t want to stand out for your poor mobile site.

About Steve Baik

AddMe.com is a pioneer in the free search engine submission industry and has been providing valuable web tools and resources for small business owners since 1996. Sign up for our free newsletter to receive the latest info on SEO and Internet Marketing.
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6 Responses to 5 Tips to Promote Your Website for Mobile Marketing

  1. Attractive component of content. I just stumbled upon your web site and in accession capital to assert that I acquire actually enjoyed account your weblog posts. Any way I’ll be subscribing on your augment and even I achievement you access consistently quickly.

  2. David says:

    Just in case the user wants to peruse your site further or for parts of your site that just can’t fit nicely into the mobile screen, it might be a good idea to add a button so the user can send an email to be reminded about your site.

  3. What are your thoughts on responsive design? My other business has a responsive layout that alters based upon the viewport size. It works very well but you have to design from a mobile phone upwards to ensure it works correctly. This added to the development time, but it does work. I am not sure of the SEO benefits of responsive design, but it did negate the need for a whole new site targeted at mobile users.

    My current project for static caravans will be launching a mobile only version, but that will be responsive across iPhone, iPad etc rather than fixed for iPhone only. What are your thoughts on this? I would appreciate your comments.

    By the way, I really like this site. I’ve found it this morning and you have some really great posts on here! Good work!

  4. fran says:


    you are so right on number 2, it is so enoying when you come to a site and you can’t view the video. Thanks for bringing this up.

  5. Endlesslove says:

    Thanks for sharing.
    To increase the traffic for mobile site, you should use short keywords and short description.

  6. the traffic for mobile site, you should use short keywords and short description.

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