Hook, Line and Sinker: How to Use Link Bait to Improve Search Engine Optimization

Strategic back linking is essential to growing blog and website traffic. Quality, organic links bring value and quality to your site, boosting Google’s search engine rank for you website. Building backlinks, however, can be a challenge. Thanks to revisions to Google’s search engine optimization rankings, trustworthiness and quality of links is more important than ever before. Link-baiting scams or other questionable indexing practices can send your site to the bottom of search engine results. So how can you ensure that your backlink strategy is successful? Follow these three best practices for link bait:

1. Build links naturally

The easiest way to create organic backlinks is by adding insightful comments to other blogs. Google loves blogs because they provide a continual stream of fresh, relevant content. When you comment on other blogs, be sure that your blog’s address is listed as yourdomain.com/blog. This makes it easy for Google to connect your comment back to your blog.

2. Don’t buy links

Google, as well as Bing and Yahoo, claim that buying links will actually hurt, rather than help, your blog’s ranking. Is the risk/reward ratio really against you? In short: yes. Google considers paid links to be a form of link spam. With the latest version of Google Panda, sites that are linked to link-buying farms will be flagged and penalized. That means your blog or website may be removed from search engine results. Rather than spending your time buying and selling links, focus on improving website content and generating quality, organic backlinks.

3. Quality link bait helps

Entertaining, informative or valuable content is essential to building a high-trafficked blog or website. This content will “link bait” other users and sites to link back to your site. Not only will visitors keep coming back for more, but they will also be more likely to post links to your website on their blogs or sites. Searching for a quick way to go viral? Consider posting an infographic or powerful visual on your site. Users are more likely to share infographics and visual images on Facebook and other sites, which naturally builds your site’s backlink power. When it comes to link bait, quality, original content scores higher than purchased back linking or copied website promotion material.

About Steve Baik

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5 Responses to Hook, Line and Sinker: How to Use Link Bait to Improve Search Engine Optimization

  1. David Lynch says:

    Ye your right, there is no easy way to get back links and definitely no short cuts in buying is worth it in the long run. I mean what a waste of time and money buying them to be caught out. The only way is slow and steady like you have said, commenting on posts and maybe put your site in directories advertising your business, l don’t know what those back links are worth but they all count. Also having a site that helps people for free always helps.

    Lynchd75

  2. I do like posts like this. SEO should be done the right way and this post explains how it can be done without black hat techniques. I just wish others would follow this guide and the web would be a better place for it!

  3. Consider posting an infographic or powerful visual on your site. Users are more likely to share infographics and visual images on Facebook and other sites, which naturally builds your site’s backlink power. When it comes to link bait, quality, original content scores higher than purchased back linking or copied website promotion material.

  4. Submit Url says:

    Although everybody’s talking about natural link building, I think much of link building is inherently a nonnatural process. Of course, one should build links so that the link profile looks as organic as possible. That said, search engines should be very careful about penalizing sites for what it considers unnatural so that their algorithms do not get exploited by negative SEO tactics.

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