If you know anything about online marketing and search engine optimization, you understand the importance of content. After all, without content, what is there to optimize and how do potential clients or customers learn anything about you? The content that you produce is what sets you apart from the rest in the online space, which is competitive no matter what industry you are in. One popular method of producing content is to create a business blog and update it regularly. Of course, your blog posts will only be worthwhile if people actually see them. One way to improve your content marketing efforts is to include social share buttons on every blog post. Here are 3 reasons why:
Any web property that you operate should have user experience at the top of the priority list. It’s very likely that your target audience members can find the same, or very similar, service or product that you offer elsewhere. Don’t frustrate them with a poor layout or navigation. The same theory applies when it comes to your content. Any interaction with your brand should be easy. A website or blog visitor should never have to think too much because if they find themselves thinking too hard, you’ve lost them. A blog should be easy to navigate and include post categories and archives by date. Including social share buttons also makes it easy for them to share the content with their fans and followers. If these buttons aren’t included, it’s unlikely that someone is going to take the time to open up a new window, sign in to their account, and copy and paste the link. This doesn’t mean that they didn’t find your content “shareable”; it just means that they didn’t feel like spending that extra time to share it.
Improve Brand Visibility and Reach
The ultimate long term goal of any content is for it to rank organically in the search engines for targeted keywords. But this takes time. If you create quality content, don’t you want people to see it immediately? This is why it’s important to have a robust social media presence and a respectable amount of followers. A simple post or tweet will share your fresh new content with the people that care about your brand or industry the most. But you don’t want it to stop there. Hopefully, your content is good enough that they will want to share it with their own fans and followers, which will improve your brand exposure. Including social share buttons increases the likelihood that this will happen.
Social media is no longer just a brand building and communication tool. A social media presence, or lack thereof, now has search engine ranking implications. If a link is shared frequently in social media, the search engines determine that it is a valuable link, which can result in better search engine ranking position. Since including share buttons increases the likelihood of a blog post getting shared, it also increases the likelihood that it will improve your search engine optimization efforts.