Make Sure to Have the Right Social Media Goals

Businesses that are late to the social media game are realizing that they made a mistake. When marketers started discussing it a few years ago, some business owners simply dismissed it as another fad that wasn’t worth investing time and money in. Now they’re kicking themselves. Knowing that they are late to the game has created a sense of urgency and panic. They want to jump right in without really understanding what it’s all about, figuring that they will learn as they go. Their main focus when first starting out seems to be on getting followers. While followers are certainly important, trying to achieve a quick following isn’t the right strategy. The focus should be on actual engagement. There is no point in having followers that don’t care what you are posting, or even worse, aren’t even real people but dummy accounts that were created just to “Like” things.

When setting social media marketing goals, it’s important to focus on things like:

Traffic
The goal of any internet marketing strategy is to get people to click over and visit your site. While social media pages are great, you don’t have ownership of it. A company website is your hub. If nobody is clicking over to your page from social media, you might want to reevaluate your strategy and include more call to actions in your social media content.

Leads
A social media strategy should result in an increase in website traffic, which should result in more leads. Create different landing and conversion pages so that you know that the lead is coming from social media.

Shares
Pay careful attention to the number of Likes, Re-tweets, +1’s and bookmarks that your content receives. This helps build your link portfolio and can introduce your work to a new audience that might be interested in what you have to say.

Conversations
The number of people that take the time to post on your wall or send you a message on Twitter is an important metric. Whether the message is positive or negative, they are still interacting with your brand. In both cases it gives you an opportunity to respond and thank them for a compliment or respond to a negative comment by apologizing and offering to make good on the situation. Many customer service problems can be handled very quickly in the social media space.

Those are the big things to focus on in social media, but smaller goals along the way are what make the big goals achievable. Make sure to set weekly benchmarks regarding the content that you will be sharing in social media, whether it is sharing an article that you wrote or asking your followers a question and participating in a conversation.

About Nick Stamoulis of Brick Marketing

Brick Marketing is a full service SEO solutions firm that helps companies in the United States and Canada increase website visitors. Call Brick Marketing at 877-295-0620 for a custom SEO quote.
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18 Responses to Make Sure to Have the Right Social Media Goals

  1. All good information. It also helps to enjoy it!

  2. Alpz says:

    Truly informative article, Social media also plays important role to grab more traffic.

  3. that very informative artickle…
    i get inspired after read this blog…thx ADDME.com

  4. Jasa SEO says:

    Well…this is one of most popular SEO article. Full of useful information. thank you for writing this article…

  5. You are right, now the role of social media is becoming more and more obvious.

  6. Having a website without utilization of the social media can lead to torpedo. Social media, when properly used can drive massive traffic to your website. However, make sure to engage in the community first and build relationship before diving to promotions and link-building.

  7. Now a days, social media is a very effective way to promote your sites, with the help of social media you can promote your brand to targeted audience. social media is a surely helpful to bring your business.All things are very important,which are define in this article.

  8. Social media is difficult to get sales from I’ve found

  9. Sharron says:

    I advertised on facebook and didn’t even get 1 click to my site, this tells me they are on there for social media and not to buy.

  10. hey you have shared here very useful post.social media goals and sharing are very important as a promotion point of view. if we makes mistake to set that we will get wrong benefits so we need to set that very consciously. great post !

  11. social media is use for online marketing and advertising and well traffic increasing….thanks

  12. The focus should be on actual engagement. There is no point in having followers that don’t care what you are posting, or even worse, aren’t even real people but dummy accounts that were created just to “Like” things.

  13. hey you have shared here very useful post.social media goals and sharing are very important as a promotion point of view. if we makes mistake to set that we will get wrong benefits so we need to set that very consciously. great post !

  14. Jessica says:

    Many customer service problems can be handled very quickly in the social media space.

  15. Puspack says:

    very nice information you share with us. thanks for this.

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