Blogs have multiple purposes. They are a place for bloggers to share their thoughts and opinions in order to be viewed as a thought leader on a certain topic or within a certain industry. They have SEO benefits because the search engines love new content. Since a blog is typically updated regularly, it ensures that the search engines come back to the website to index the page. While not always viewed as such, blogs are also part of the social media world. In fact, blogs were a place for people to share and communicate with each other long before Facebook and Twitter existed. This is because blogs typically allow, and encourage, visitors to make comments. However, it seems like recently more and more blogs are disabling comments from their blog. Is this the right approach? Let’s take a look at some pros and cons to disabling blog comments.
Lots of time needs to be dedicated to a blog in order to get any value out of it. It takes time to brainstorm topics to write about, write the post, edit it, find a picture to go along with it, post it, and promote it. If you allow blog comments on your blog, it takes additional time to monitor them and respond to those that took the time to comment.
Don’t have to deal with comment spam
Unfortunately a lot of blog comments are spam. They contribute nothing to the conversation, are poorly written, and sometimes aren’t even written in English. It’s annoying to have to weed through them, especially when you have more important things to do.
No place for competitors to promote
Some people take advantage of the blog comments section in order to get a link. If your blog is influential and gets lots of traffic, competitors might try to sneak in there and promote their services.
Sometimes the best part of a blog post is the discussion that follows, especially if it’s about a controversial topic. The reader can get additional information by reading the comments. It also has SEO benefits because keywords that the blog post targeted will be used naturally throughout the comment section.
No opportunity to connect
Business networking is important in any industry. People that post comments on a blog can become business contacts and you never know when that connection may come in handy.
Blog visitors will notice that you don’t allow comments and will wonder why. Are you too lazy to monitor and respond to comments? Do you not care what anyone else thinks? Are you afraid of what people will say?
All blogs are different. While it may be OK for some to disable comments, for others it’s probably not a smart idea. In order to decide, take a look at who is actually commenting. If it’s all just competitors looking for links that might be reason to disable, but if it’s actual clients and customers or other industry insiders actually contributing to the conversation it’s probably best to continue to allow comments.