Should SEO Services Be Specialized?

SEO is an extremely important part of online marketing and it needs to be done well to compete. There are so many websites out there offering the same thing that you do, or something very similar and it’s easy to get lost in the shuffle. Most businesses don’t have the proper SEO knowledge, resources, or time to dedicate to it themselves. Any smart business realizes that it’s a huge undertaking so they start looking for consultants or agencies to assist them with their SEO. If you’ve been researching SEO companies it’s likely that you’ve come across firms that specialize in a given industry. They only work with lawyers, dentists, etc. You may be wondering- is specialized SEO necessary?

The simple answer is no. In fact, in many cases it’s in your best interest to NOT use specialized services. Industry specialized SEO companies may tout that they are the best ones for the job because they have all of this insider knowledge. This may be true, but it could actually work against you.

Specialized service providers often have a “one size fits all” approach which results in stifled creativity. Your SEO plan will most likely look exactly like someone else’s. Even if you aren’t direct competitors, don’t you want something that is customized to your individual needs? Not all lawyers are exactly the same. This approach is especially bad if you aren’t a local company and offer products or services across multiple markets. If you work with a specialized agency, it’s likely that they are also working with your competitors and don’t have an allegiance. It’s a conflict of interest that makes it very difficult to break through the noise and clutter online. After all, there can only be one top spot in Google for every keyword. If your strategy mirrors that of a competitor, how will you ever get ahead?

When working with one specialty, it’s also easy to get lazy and assume that what is working or isn’t working for one client is the same across the board. Specialized SEO companies might make assumptions and fail to do all of the research that’s necessary up front thinking that they “already did it”. They will likely plug in the same keywords and meta tags and use the same link building strategies without thinking outside of the box at all. What works for Client A will work for Client B. Done and done.

If you limit your search to the specialized SEOs you are missing out on working with some great people. The SEO industry as a whole isn’t meant to be specialized. Good SEOs work with a variety of clients and are able to get results no matter what the industry. That is because a good SEO company takes the time to understand the client and their target audience and what kinds of marketing (both online and offline) that they do. They are in contact with the client on a regular basis. Each client is viewed as unique and treated that way. Just because an SEO company has never worked with a client in your industry, it does not mean that they won’t do a good job. In fact, a fresh pair of eyes can help immensely.

About Nick Stamoulis of Brick Marketing

Brick Marketing is a full service SEO solutions firm that helps companies in the United States and Canada increase website visitors. Call Brick Marketing at 877-295-0620 for a custom SEO quote.
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19 Responses to Should SEO Services Be Specialized?

  1. rob says:

    SEO should always be specialized.. Checked google for Brick Marketing, really good blog and support material. Cheers Rob

  2. I’m impressed!! Really informative blog post here my friend. I just wanted to comment & say keep up the quality work. I’ve bookmarked your blog just now and I’ll be back to read more in the future my friend! Also nice colors on the layout, it’s really easy on the eyes.

  3. Good combination of every types of word in this blog, fabulous points related to organic SEO topic for the readers also youngsters in IT. Thanks

  4. Derek says:

    SEO by it’s very nature is a Specialized service. However, there can never be a “one size fits all” solution to SEO. This will result in low class, if any, results and will certainly leave the client disappointed.

    Regards

    Derek

  5. Ryan says:

    I agree, you should not use a company that only limits themselves to one specialty. The thing that you will run into in the long run is what if that company is already working 5 doctors in your town and here you are number 6? Eventually it will be a bidding war against their own clients for the top spots and if you are not outbidding those around you then tough. You may not always know all of your SEO companies clients, but you should check to see how many of them are in the field that you are to avoid this type of situation.

  6. Have you ever ever thought about adding just a little bit more than simply your thoughts? I mean, what you say is important and everything. But its received no punch, no pop! Possibly in the event you added a pic or two, a video? You can have such a more highly effective blog in the event you let people SEE what youre speaking about instead of just studying it. Anyway, in my language, there are not a lot good supply like this.

  7. Always good to get info on how to get your business to pop up more in organic searches. More and more I am seeing G put their places into the top results for long tail searches with geo tags.

  8. arama motoru says:

    Search engine optimisation good job. but now to much prople have this job, my job seo and web design but. now i dont like this job, because any people now one setup wp or joomla he is webmaster or one site comein from google first page he is seo 🙂 this is not good.

  9. Your posts are wonderful, keep it up.Eventually it will be a bidding war against their own clients for the top spots and if you are not outbidding those around you then tough. You may not always know all of your SEO companies clients, but you should check to see how many of them are in the field that you are to avoid this type of situation.

  10. SEO it’s a very nice topic.

  11. i wish you. think you 4 your comments.

  12. I like this blog very much. The information about SEO as well as other details are quite noteworthy.
    Thanks for producing such a nice post.

  13. Specialized seo services is not recommended as a good seo company takes time to understand the clients and their targeted audience with the type of marketing they do.

  14. It’s good to specialise sometimes but not with SEO I agree. A broader view is needed

  15. I think that when you get to know an industry through working for a client you get a good level of knowledge and therefore if you launch another site in the same sector then it will get easier to roll out your strategy.

    However, I think that if you are really good at this then you can adapt to any industry and not become too focused on one area. It will give you the breadth of skills to apply them across all of your projects. Have a path and stick to it, but you can deviate from time to time to build your knowledge and skill set. Great post BTW!

  16. That is because a good SEO company takes the time to understand the client and their target audience and what kinds of marketing (both online and offline) that they do. They are in contact with the client on a regular basis. Each client is viewed as unique and treated that way. Just because an SEO company has never worked with a client in your industry, it does not mean that they won’t do a good job. In fact, a fresh pair of eyes can help immensely.

  17. W3Origin says:

    I am very much impressed with the content, i agree that SEO must be specialized, its an independent sector and it has great importance as well as great responsibilities.

  18. Specialized SEO companies might make assumptions and fail to do all of the research that’s necessary up front thinking that they “already did it”. They will likely plug in the same keywords and meta tags and use the same link building strategies.

  19. Apoorv malik says:

    Seo is the main part of your business thanks for the sharing valuable information.

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