The number of people browsing the web and searching for information on a mobile device continues to increase over time. Eventually, the majority of cell phone users will be using smart phones. What are these people searching for? Mostly, they are searching for local products and services, which makes sense if you think about it. Mobile Internet use allows people to find answers immediately. Previously, people spent a lot more time planning an outing before leaving the house. Smart phone use has changed our behavior to searching in the here and now. Instead of planning ahead, they simply take out their phone to find a restaurant nearby when they get hungry or a movie theater nearby when they want to be entertained. This means that it’s even more important for local businesses to have a well optimized search presence. You might be right around the corner, but if you don’t show up on our phone, you might as well not even exist.
Here are a few tips for surviving in the smart phone era:
Think Local, Even If You’re Not
Even if you offer services or sell products to people across the country, a local profile can’t hurt. It establishes that you have a physical location and are an actual company, which goes a long way in alleviating any fears of an online scam. Though it may seem silly today, there are still plenty of people that don’t trust what they see online.
Provide Contact Info
Include your physical address, mailing address, phone number, and names of cities, towns, and neighborhoods that you serve on every page of your website. This information establishes your location and makes it easy for a customer to find you.
Submit to Local Directories
This is an important part of a local SEO link building campaign. Basic listings to the Google, Bing, and Yahoo! local directories are free and well worth the time that it takes to submit them since they rank well. It’s also a good idea to submit your site to other local listing sites like Yelp, Yellow Pages, and Local.com. There may also be some local niche or industry specific directories for local businesses.
Incorporate Locally Targeted Keywords
When doing keyword research, always think nationally first, and then incorporate local terms. It’s a good idea to use the city and the city and state. For example, if your keyword research tells you that “decorative art gallery” is a good keyword, target “San Francisco decorative art gallery” and “San Francisco CA decorative art gallery”. If you are located just outside of a large city, use your city and the large city to increase traffic.