When you or the company that you work for decides to get into the SEO game there are a few things to consider. Will you do it yourself? Hire someone in house? Or, hire a professional firm? While a big company might have the resources to hire or train someone in house, smaller organizations often look to hire a professional.
If you want to be a good client here are a few tips to ensure that the relationship with your SEO firm is a good (and profitable!) one:
Understand The Basics
Before calling or emailing SEO consultants and agencies to ask for quotes you should understand what exactly it is that you are contacting them for. It’s important to understand the basic elements of search engine optimization before hiring anyone to do it for you. For starters, SEO consultants and agencies are busy. When you speak with them their (and your) time should be spent discussing strategies, not explaining what SEO is. There are plenty of free resources on the web that will give you lots of valuable information. You don’t have to be an expert, after all that’s why you are hiring one, but you should know the basics. If you know your stuff it will also prevent you from forming a business relationship with a company that uses bad “black hat” tactics.
Have Realistic Goals
SEO is a long term building process and the results don’t come overnight. In some cases it may take many months to see results. It’s important for a client to understand the nature of the SEO process. No matter how well your site is optimized and no matter how many SEO strategies are implemented, you may never be the number one search result, especially if you are in a competitive space. A client needs to understand that conversions are really more important than rankings. If you begin to see a bump in sales and leads that means that your SEO is working, even if you aren’t the top ranking site.
Get On Board
It’s important to trust your SEO consultant or company and embrace the process. Provide your agency with whatever information they might need that will be relevant or helpful to the process. Be open and share your insights and information. They are there to help you and the more information that they have about your company and the products or services that you offer, the better. Don’t constantly question or second guess them, after all, you hired them for a reason!
When hiring an SEO consultant or company, it’s important to understand the basics of what SEO is and the process that needs to be taken to get results. It may take time, but that’s normal. Stick with it and diversify your SEO approach by implementing a plan that spans six months to a year and incorporates a variety of strategies. If you are patient and communicate effectively with the company you will see results over time.