Search engine optimization is a constant ongoing battle to reach and stay at the top of a search engine results page (SERP), one engine that springs to mind is Google.
For those of you who are unaware the Google SERP is a combination of a variety of search verticals, these include wiki, news, twitter, image and blog search – Google also includes video search, the majority of this content coming from YouTube and other vertical video sharing internet properties.
According to Nate Elliot Google likes video, and if Google likes video then we’ve got a greater chance of reaching top positions.
Like standard web pages, videos require keyword optimization to ensure they’re being found for certain keywords, so let’s explore further how you can upload, submit and optimize your videos for search engine success.
Optimizing Your Video for Google
Like images Google is not able to “watch/index” your video content so there is room to move on how you create your video. This is great if you are not a fan of getting in front of the camera (unlike me 😛 ) You can create the video buy screen capture or animated power point slides.
For more information on creating a video using PowerPoint check the below links out.
More information about making a video using PowerPoint below:
Upload Video to YouTube
YouTube is a Google property, this is a sure fire way of making sure Google knows about your video. Create a YouTube account, make sure you brand your YouTube page and where possible include links back to your site; this will increase exposure of your brand and main website.
Submitting Your Video
Since Google cannot index the content of the video you need to submit the video to the search engine. Submitting the video can be done by creating a XML sitemap of all the video content on your website and submitting this site map via Google Webmaster Tools.
Optimizing Video Title and Meta Tags
Make sure the keywords you choose match the title of the video and the title of the web page the video are embedded in. It would also help if the file name of the video are in line with the more popular terms used in the title.
Apparently Google currently does not pay a great deal of attention to the age of your video / website, nor does it look for links back to your video / links back to the page that hosts the video. I find this a little hard to believe since it should be simple to gather this data and sits within one of the many Google search ranking algorithm, so something to keep in mind when optimizing you videos and pages.
Moving forward, each day the web is becoming less and less textual, it’s evolving in to a massive media platform thus video is soon to become a highly sort after medium for delivering your message. If you’ve not embraced video and video SEO maybe now is a good time to get behind the camera.