As you would all be well aware by now I’m a big fan of local search, What better way to target local business from the web. I also am a big fan of figures so here is one for you:
“The Kelsey Group reports that 74 percent of Internet users perform local searches”
I am on my soapbox preaching the benefits of local search, it seems to
fall on deaf ears much of the time. Perhaps because many local shop
front businesses still don’t have a web presence. I was talking with my
hardware shop owner Sam yesterday the discussion went like this:
“I like the idea of it Matt… but I don’t have a website”
“Sam YOU DON”T NEED A WEBSITE”
Local search i.e. Google Local Search
supports listings minus a website. You can list your business within
the local search results of Google; include your contact details, phone
number and description etc, it’s like a yellow pages listing.
told that you can also do local search listings through Yellow etc
though I’d highly recommend doing these directly with the engine,
enabling you to optimize the listing further for search)
all this sounds great I hear you say?! Well, think of it this way –
you’re sitting at home and feel like a pizza, need a local car wash or
to book dinner at the local Thai Restaurant. Simply jump on Google and
search for pizza, carwash or Thai Restaurant in your local area. The
results include the name of the company, contact details, location,
open times and more often than not reviews.
Finally, the icing
on the cake, your local business listing will also be visible in the
main search engine results page. Google is smart enough to know when
people are looking for a local product to display local search results
in the main search results page.
So for ‘Sam’ and the other non
– believers, local search is a highly valuable tool that we should all
be using no matter what your business is; corner store, coffee shop or
corporate bank chain, its the cost of a bag of nuts – optimize and
complete your local business listing today!