Google Trends, Historical Search Trends in Google

Now here’s a service Google has offered for some time now which is yet to get enough recognition, Google Trends.
Google Trends is a brilliant service giving you insight into historical search trends, complete with pretty graphs.


Granted not everyone will get excited about this (I do, though I find myself easily entertained) that said, I strongly recommend you check this out.

For this example I used the term “Ipod” and then graphed this over a 5 year period. As you can see from the thumbnail, the terms use within Google increases over Christmas time, this is clearly due people beginning their search for Christmas presents.
Search Term iPod in Google Trends
Another feature of Google trends is comparing multiple search terms, thus giving you a clearer understanding about which terms or perhaps brands a more popular. Try comparing “BMW” and “Mercedes”.

Search Term BMW and Mercedes Google TrendsTaking a quick look at the trend graph above you can clearly see BMW being the more popular searched for term within Google. Note the spike in search for both brands at the end of 2007, shopping perhaps? Both brands have had a steady increase in news references over the past 4+ years.

If you’re running a paid search campaign it’s a good idea to throw some of your more popular keywords in here and spot any trends that could be occurring. Using the first example (Yes this is a no brainer though should give you the drift) start bidding on a broader number of “iPod” type terms heading into the Christmas period. You may even be able to beat some of the rush and get the terms in there before your competitor does thus capturing the first Christmas traffic and also helping to increase your Google quality score, lowering CPC etc.

So, next time you’re looking for some further insight into a brand, what search terms to target or even want to compare who’s more popular, Britney Spears or Madonna, don’t forget to drop by Google Trends.

About Steve Baik

AddMe.com is a pioneer in the free search engine submission industry and has been providing valuable web tools and resources for small business owners since 1996. Sign up for our free newsletter to receive the latest info on SEO and Internet Marketing.
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12 Responses to Google Trends, Historical Search Trends in Google

  1. I was just started working in web marketing field, and Google trends feature is very useful for me. I usually it when I search for keyword ,or keyphrase on Google Adwords Tool.It helped me to come up with specific volume of searching.

  2. home37 says:

    Thanks for information

  3. I love Google trends, but I have always wondered what the volume index meant … 1.0 … is that 1,000,000 or 1,000? And many of the terms I search in Google trends say, “not enough data” – … my google analytics show thousands of hits per month … what is their cut off?
    Thanks!

  4. Beage says:

    Very powerful tool, this and Google keyword tool make a very good combo
    I am surprised not many people use this more often.

  5. artnoris says:

    thanks.. nice info

  6. Debt relief says:

    I am learning so much from this web site addme.com. I do not know how to thank the folks that put this all together.

  7. I love Google trends, but I have always wondered what the volume index meant … 1.0 … is that 1,000,000 or 1,000? And many of the terms I search in Google trends say, “not enough data” – … my google analytics show thousands of hits per month … what is their cut off?

  8. If you’re running a paid search campaign it’s a good idea to throw some of your more popular keywords in here and spot any trends that could be occurring.

  9. Jessica says:

    You may even be able to beat some of the rush and get the terms in there before your competitor does thus capturing the first Christmas traffic and also helping to increase your Google quality score, lowering CPC etc.

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