Author Archives: Mitchell

Why Are Customer Reviews Important for My Business?

Why Are Customer Reviews Important For My Business

As a business owner, you’re always looking for new and effective ways to improve your marketing and bring in more customers. Many studies have shown the one essential marketing strategy many businesses are still failing to make use of is online customer reviews. The importance of online reviews is only becoming greater so it is vital to capitalise on this. Having a positive online review profile is the best way to influence prospective customers to do business with you without ever having to talk directly with them. Let your satisfied customers do the talking for you with this word-of-mouth marketing tactic. Read more...

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When Is the Best Time to Send a Marketing Email or SMS?

When Is the Best Time to Send a Marketing Email or SMS?

It is essential to understand the best time to send marketing messages to your customers and which method of communication is most effective. Knowing when these metrics are at their highest allows you to send out messages when they’re most likely to be opened and clicked. There are many factors influencing when you should send email and text messages to your customer base. For example, some factors include the time of day, day of the week, and month of the year if your business depends on seasonal variations. Read more...

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Should I Be Sending a Review Request via SMS or Email?

Should I Be Sending A Review Request Via SMS Or Email?

When sending review requests to your customers it is essential to know whether you will get better conversions using either email or SMS messaging. Both forms of messaging are effective forms of communication that make requesting online reviews a simple process. So should your business send a review request to customers via email or via text message (SMS)? Read more...

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How To Respond To Positive Reviews

How To Respond To Positive Reviews

Learning how to respond to positive reviews can greatly benefit your business’ reputation online. Responding to good reviews can be a make or break for your business and help give you a voice when it comes to your reputation online. In today’s digital landscape, customers rely heavily upon online reviews to choose a local business. In fact, 91% of 18-34-year-olds trust online reviews as much as personal recommendations. This is why you really need to make sure that your business can respond to reviews online. Read more...

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Fake Reviews Are Becoming Even Harder for Google to Identify

Fake Reviews Are Hard for Google to Identify

In 2022 many customers decide to immediately browse online reviews (especially Google) to decide which businesses to visit or buy from. Businesses know this, so they try to beat the system by obtaining fake reviews to improve their reputation online. Usually Google flags these reviews as fake and relies on human flagging to take many down also. However, fake reviews are becoming even harder for Google to identify which spells many problems for consumers who want to see legit reviews. Read more...

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How To Respond To Negative Reviews Online

How To Respond To Negative Reviews Online

Online customer reviews are an important factor that all businesses should learn to manage effectively. Collecting online reviews can assist your business by improving the trustworthy level amongst current and prospective customers. The overall goal should be to positively control the overall online reputation management of your business. Reviews should also be used to improve your business by taking any feedback and using it to make any adjustments. Read more...

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How To Write A Google Review Without A Gmail Account In 2022

How To Write A Google Review Without A Gmail Account

Google is an extremely effective marketing platform and search engine which is often the first destination for anyone looking for information. Google Reviews forms part of the Google My Business (GMB) platform which display local business information on Google search results and Google Maps. Every business owner and consumer should become familiar with Google reviews as it can be a powerful tool able to help with decision making for the business, plus assist current and future customers. Read more...

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Online Review Statistics & Trends To Know For 2022

SimilarWeb Reviews Data

Online reviews are one of the most effective word of mouth marketing strategies all businesses should be taking advantage of. Over recent years, online business reviews are even more vital than they have ever been. With an increase in online shopping recently, reviews are being read at an increased rate more than ever. Read more...

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What Is Google My Business: 2022 Tips

What Is GMB

Please note: Google Google My Business changed its name to Google Business Profile in late 2021. Read more...

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Don’t Buy Google Reviews. How Do I Get Real Reviews?

Don't Buy Google Reviews

The impact of online reviews is undeniable. Good reviews can give you an enormous advantage over competitors. But reviews are only effective if they are authentic. There are many people out there who buy Google reviews in an attempt to manipulate their business’ image. Review sites such as Google are getting better at learning when a review is fake and aim to keep all reviews real. Deleting Google Reviews is not a simple task and is not always possible in many situations, so receiving fake reviews can be a bit of a hassle. Read more...

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