Author Archives: Chris Martini

How Online Reviews Build Trust For Your Business

It’s true that if people don’t trust you, they’re not likely to do business with you. Unless you’re the only business in town or they’re being forced to somehow, like the townsfolk in an old Western. In that case maybe you don’t have to worry about your businesses’ reputation.

But for most businesses it’s a dog-eat-dog competitive world and gaining the trust of your customers, both existing and potential, is a huge part of your success.

Back in the day people formed their impression of a business mostly by word-of-mouth. While that’s still an important marketing tool, these days it will be largely determined by online customer reviews, and they certainly reach a larger audience. It’s important for you to understand how trust is gained, or lost, through online reviews so that you can take control of the process and protect your online reputation. Read more...

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