Internet banner advertising has been a popular method of website promotion for many years now, displaying attractive banner creative on a high traffic website attempting to attract some of the traffic to the advertiser's site.
Like websites, banners vary from advertiser to advertiser, in an attempt to regulate banner sizes there's are a variety of standard sizes that can be used across the internet.
The banner examples below are in keeping with industry standard sizes, from time to time you may require alternate, bespoke banner sizing.
| Name |
Width/Height Pixels |
| Rectangles and Pop-Ups |
| Medium Rectangle |
300 x 200 Pixels |
| Square Pop-Up |
250 x 250 Pixels |
| Vertical Rectangle |
240 x 400 Pixels |
| Large Rectangle |
336 x 280 Pixels |
| Rectangle |
180 x 150 Pixels |
| 3:1 Rectangle |
300 x 100 Pixels |
| Pop-Under |
720 x 300 Pixels |
| Banners and Buttons |
| Full banner |
468 x 60 Pixels |
| Half banner |
234 x 60 Pixels |
| Micro bar |
88 x 31 Pixels |
| Button 1 |
120 x 90 Pixels |
| Button 2 |
120 x 60 Pixels |
| Vertical banner |
120 x 240 Pixels |
| Square button |
125 x 125 Pixels |
| Leaderboard |
728 x 90 Pixels |
| Skyscrapers |
| Wide skyscraper |
160 x 600 Pixels |
| Skyscraper |
120 x 600 Pixels |
| Half page ad |
300 x 600 Pixels |
TIP: You can create your own banners and buttons with Trellian Button Factory.
