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<!--This ROR document describes the resources of the website 
AddMe.com (products, articles, feed, etc). For more info 
about ROR visit http://www.rorweb.com -->
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    <title>Add Me.com</title>
    <link>http://www.addme.com</link>
    <!-- ******** Main Resource ******** -->
    <item>
      <description>Add Me offers Free Search Engine Submission and Website Optimization services to webmasters and small-businesses since 1996</description>
      <link>http://www.addme.com</link>
      <title>Add Me.com</title>
      <ror:about>addme</ror:about>
      <ror:type>Main</ror:type>
      <ror:descLong>Add Me.com is a leading resource for webmasters and small-business owners specialized in website submission and promotion in the search engines, since 1996. Add Me has currently over 800,000 members and a link popularity of 2.5 million.</ror:descLong>
      <ror:keywords>search engine submission, site optimization, site submission, site promotion, online marketing</ror:keywords>
      <ror:updated>2005-12-08</ror:updated>
    </item>
    <!-- ******** Contact Resources ******** -->
    <item>
      <link>http://www.addme.com/contact.htm</link>
      <title>Contact</title>
      <ror:about>contact</ror:about>
      <ror:type>Contact</ror:type>
      <ror:name>Add Me, Inc</ror:name>
      <ror:phone>617 249 0359</ror:phone>
      <ror:resourceOf>addme</ror:resourceOf>
    </item>
    <item>
      <title>Address</title>
      <ror:about>address</ror:about>
      <ror:type>Address</ror:type>
      <ror:entity>Add Me, Inc</ror:entity>
      <ror:address1>1085 Commonwealth Ave</ror:address1>
      <ror:postalCode>02215</ror:postalCode>
      <ror:city>Boston</ror:city>
      <ror:stateRegion>MA</ror:stateRegion>
      <ror:country>US</ror:country>
      <ror:resourceOf>contact</ror:resourceOf>
    </item>
    <!-- ******** Feed Resources ******** -->
    <item>
      <description>Articles on web site promotion and marketing</description>
      <link>http://www.addme.com/rssfeed.xml</link>
      <title>Feed</title>
      <ror:about>rssfeed</ror:about>
      <ror:type>Feed</ror:type>
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      <ror:keywords>website promotion, online marketing, site submission, site promotion</ror:keywords>
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    <!-- ******** Newsletter Resources ******** -->
    <item>
      <description>The AddMe Newsletter provides free tips on website promotion to webmasters and small business owners</description>
      <link>http://www.addme.com/newsletter.htm</link>
      <title>AddMe Newsletter</title>
      <ror:about>newsletter</ror:about>
      <ror:type>Newsletter</ror:type>
      <ror:keywords>tips, advice, site promotion, online marketing, webmaster, small business</ror:keywords>
      <ror:archive>http://www.addme.com/nlpast.htm</ror:archive>
      <ror:circulation>375,000</ror:circulation>
      <ror:publishPeriod>week</ror:publishPeriod>
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    <!-- ******** Legal Resources ******** -->
    <item>
      <title>Legal Info</title>
      <ror:about>legal</ror:about>
      <ror:type>Legal</ror:type>
      <ror:privacy>http://www.addme.com/privacy.htm</ror:privacy>
      <ror:copyright>Copyright 1996-2004 Add Me, Inc</ror:copyright>
      <ror:resourceOf>addme</ror:resourceOf>
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    <!-- ******** Product Resources  ******** -->
    <item>
      <title>Products</title>
      <ror:about>products</ror:about>
      <ror:type>Product</ror:type>
      <ror:resourceOf>addme</ror:resourceOf>
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    <item>
      <title>Search Engine Submission</title>
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      <ror:type>Product</ror:type>
      <ror:resourceOf>products</ror:resourceOf>
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      <link>http://www.addme.com/submission.htm</link>
      <description>You have a great web site, but no one knows it even exists? You have come to the right place. Add Me! lets you do a web site submission to the top 14 search engines and directory for free.</description>
      <title>Free Search Engine Submission</title>
      <ror:about>free-submission</ror:about>
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      <ror:price>0.00</ror:price>
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      <ror:available>yes</ror:available>
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      <ror:resourceOf>submission</ror:resourceOf>
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    <item>
      <link>http://www.addme.com/submission.htm</link>
      <description>If you want a deep and fast web site submission across the web, this is the service you need. For a small fee, we will perform a monthly submission of your web site to over 1,500 different search engines and classifieds for a whole year.</description>
      <title>Paid Search Engine Submission</title>
      <ror:about>paid-submission</ror:about>
      <ror:type>Product</ror:type>
      <ror:price>29.95</ror:price>
      <ror:currency>USD</ror:currency>
      <ror:available>yes</ror:available>
      <ror:kind>service</ror:kind>
      <ror:resourceOf>submission</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/ror.htm</link>
      <description>ROR helps you describe the content and objects of your website so search engines and other web applications can better understand.</description>
      <title>Website Description (ROR)</title>
      <ror:about>ror</ror:about>
      <ror:type>Product</ror:type>
      <ror:available>yes</ror:available>
      <ror:kind>service</ror:kind>
      <ror:resourceOf>products</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/optimization.htm</link>
      <description>Search engines are a very important source of traffic. Research shows that 85% of all Internet traffic comes from them. Learn how search engine optimization can improve your ranking in search engines</description>
      <title>Search Engine Optimization</title>
      <ror:about>optimization</ror:about>
      <ror:type>Product</ror:type>
      <ror:price>199.00</ror:price>
      <ror:currency>USD</ror:currency>
      <ror:available>yes</ror:available>
      <ror:kind>service</ror:kind>
      <ror:resourceOf>products</ror:resourceOf>
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    <item>
      <link>http://www.addme.com/stats.htm</link>
      <description>This tool provides comprehensive real-time analysis of your web traffic. For example, how many hits (page views and unique visitors) your site is receiving each day, week, month and year. Or, where your traffic is coming from (sites, search engines, search engine keywords, etc). And much more.</description>
      <title>Traffic Statistics</title>
      <ror:about>webstats</ror:about>
      <ror:type>Product</ror:type>
      <ror:priceRecur>5.00</ror:priceRecur>
      <ror:priceRecurPeriod>month</ror:priceRecurPeriod>
      <ror:currency>USD</ror:currency>
      <ror:available>yes</ror:available>
      <ror:kind>service</ror:kind>
      <ror:resourceOf>products</ror:resourceOf>
    </item>
    <!-- ******** Tool Resources  ******** -->
    <item>
      <title>Free Tools</title>
      <ror:about>tools</ror:about>
      <ror:type>App</ror:type>
      <ror:resourceOf>addme</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/meta.htm</link>
      <description>Meta-Tags Generator helps you add Meta-Tags to your site. Meta Tags are very important for your website's visibility. Many search engines read them from your site when you submit it to them. To generate the Meta-Tag code for your site, fill out the form below and press the button.</description>
      <title>Meta Tags Generator</title>
      <ror:about>meta-tags</ror:about>
      <ror:type>App</ror:type>
      <ror:resourceOf>tools</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/dispenser.htm</link>
      <description>Article Dispenser is a new tool we have created to help you keep your website fresh with new information. With this tool your website will always contain a list of the five latest articles published in the Add Me! Newsletter. These articles cover all aspects of site and business promotion.</description>
      <title>Article Dispenser</title>
      <ror:about>dispenser</ror:about>
      <ror:type>App</ror:type>
      <ror:resourceOf>tools</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/popularity.htm</link>
      <description>Link Popularity tells you how many websites are linking to yours. Website popularity is becoming increasingly important, as many search engines are using this information as a ranking criterion. The more popular your site is, the better it is ranked on the search engines.  To find out how popular your site is, just enter your URL in the box below and press the "Check Popularity" button. If your site represents a business, don't forget to also check your competitors! You might be surprised by the results.</description>
      <title>Link Popularity</title>
      <ror:about>popularity</ror:about>
      <ror:type>App</ror:type>
      <ror:resourceOf>tools</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/linkcloaker.htm</link>
      <description>Link Cloaker helps you mask your affiliate program link from your visitors. If it's too obvious that your link is an affiliate link, people might not click on it or they might go straight to the main url of the link. This means you will not receive a commission from these users eventhough you were the one who refered them. To solve this problem you can cloak your link; the link will point to the same url, but the status bar will not show that url to your visitors.</description>
      <title>LinkCloaker</title>
      <ror:about>linkcloaker</ror:about>
      <ror:type>App</ror:type>
      <ror:resourceOf>tools</ror:resourceOf>
    </item>
    <item>
      <link>http://www.compacturl.com</link>
      <description>This tool helps you make your URLs more compact, so they will not get truncated when you include them in text emails. </description>
      <title>CompactURL</title>
      <ror:about>compacturl</ror:about>
      <ror:type>App</ror:type>
      <ror:resourceOf>tools</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/linkwatch.htm</link>
      <description>This tool helps you keep track of links to your website on other websites</description>
      <link>http://www.addme.com/linkwatch.htm</link>
      <title>LinkWatch</title>
      <ror:about>linkwatch</ror:about>
      <ror:type>App</ror:type>
      <ror:resourceOf>tools</ror:resourceOf>
    </item>
    <!-- ******** Method Resources  ******** -->
    <item>
      <title>Methods</title>
      <ror:about>methods</ror:about>
      <ror:resourceOf>addme</ror:resourceOf>
    </item>
    <item>
      <link>http://search.atomz.com/search/</link>
      <description>Searches for a given word on the AddMe website</description>
      <title>Search</title>
      <ror:about>service_search</ror:about>
      <ror:type>HttpService</ror:type>
      <ror:methodType>get</ror:methodType>
      <ror:input>sp-a=sp092e5900</ror:input>
      <ror:input>sp-q</ror:input>
      <ror:resourceOf>methods</ror:resourceOf>
    </item>
    <item>
      <link>http://tools.addme.com/servlet/Popularity</link>
      <description>Provides the number of links pointing to an URL. </description>
      <title>getPopularity</title>
      <ror:about>service_popularity</ror:about>
      <ror:type>HttpService</ror:type>
      <ror:methodType>post</ror:methodType>
      <ror:input>url</ror:input>
      <ror:resourceOf>methods</ror:resourceOf>
    </item>
    <!-- ******** Article Resources  ******** -->
    <item>
      <description>Article on website promotion for webmasters and small business owners</description>
      <title>Articles</title>
      <ror:about>articles</ror:about>
      <ror:type>Article</ror:type>
      <ror:keywords>tips, advice, site promotion, online marketing, webmaster, small business</ror:keywords>
      <ror:sortBy>published</ror:sortBy>
      <ror:sortDir>down</ror:sortDir>
      <ror:resourceOf>addme</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue347.htm</link>
      <description>The response was huge! Since we officially launched ROR two weeks ago, many people have already added a ROR file to their site for describing its content and objects. </description>
      <title>ROR News, Link Building for Hilltop!</title>
      <ror:about>article_347</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2005-03-17</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue346.htm</link>
      <description>You may have noticed some changes to the AddMe website this week. Coninciding with the Search Engine Strategies Conference in New York, we introduced a new service called ROR. </description>
      <title>Help Search Engines get Smarter, ROR your Website!</title>
      <ror:about>article_346</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2005-03-03</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue345.htm</link>
      <description>Determining keywords is a critical step in web design. If your website and meta tags do not contain related keywords, web surfers will be unable to find your website when they conduct searches. </description>
      <title>Determining Keywords </title>
      <ror:about>article_345</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2005-02-16</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue344.htm</link>
      <description>If HTML isn't your thing and you're planning a website with lots of content, you might want to consider using a "Content Management System," also known as CMS. With CMS, content is stored in a database away from the site's templates, which makes it impossible to destroy the design structure of the site when editing. </description>
      <title>Do You Need a Content Management System? </title>
      <ror:about>article_344</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2005-02-02</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue343.htm</link>
      <description>Advertising has always been part of our society. Online it's no different, and the number of ad options seems to increase daily. The latest target of advertisers is Blogs/RSS. </description>
      <title>Coming soon to a Blog/RSS Feed near You </title>
      <ror:about>article_343</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2005-01-19</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue342.htm</link>
      <description>raffic from search engines is widely considered the best (and cheapest) way to generate traffic to your site. The increasing popularity of search engines has led to the development of a whole industry that revolves around ways to "optimize" websites.</description>
      <title>8 Easy Ways to Optimize Your Website</title>
      <ror:about>article_342</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2005-01-05</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue341.htm</link>
      <description>The Google Suggest Tool launched earlier this month in Beta and it's amazing! How they continue to come up with brilliant, innovative tools that enhance and improve search is beyond me. Having hundreds of genius engineers on staff, listening to their ideas - then implementing those ideas is leading to great leaps in search usability.<ror:u>implementing</ror:u></description>
      <title>New Google Suggest Tool</title>
      <ror:about>article_341</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-12-23</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue340.htm</link>
      <description>Search Engine Optimization revolves around providing useful, unique content on your website and making sure that search engines can find and understand it easily. "Organic SEO" as it is called, puts emphasis on optimizing hundreds of keyword rich content pages as "spider-bait" for search engines, with Google being the most popular target.</description>
      <title>When CMS Met SEO</title>
      <ror:about>article_340</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-12-08</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue339.htm</link>
      <description>A lot of fuss has been made over RSS and the vast benefits it can bring to webmasters on both ends of the RSS syndication. However, a lot of webmasters have absolutely no idea how to create an RSS feed or how they can incorporate an RSS feed on their website. A tool is not very useful if you do not know how to use it. It is with this motivation that this article is written, to give you a basic enough understanding of how you can both create an RSS feed and how you can incorporate an RSS feed into your website. First, we will look at what RSS really is. Secondly, we will explain how you can create your own RSS feed. Finally, we will look at how you incorporate RSS feeds into your website.</description>
      <title>To RSS or Not to RSS?</title>
      <ror:about>article_339</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-11-24</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue338.htm</link>
      <description>Several people have asked me about setting up a forum on their website recently, so I thought it might be helpful to cover this topic for the benefit of all my readers. But before I explain how to set up a forum, let me cover some of the reasons as to why you might want a forum in the first place</description>
      <title>To Forum or Not to Forum?</title>
      <ror:about>article_338</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-11-11</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue337.htm</link>
      <description>Blogging is hot, and seems to be becoming hotter each month. Although blogging originally was dismissed, by many successful publishers and other online "gurus", the truth is that now, a few years after the "blogging trend" began, there are actually more blogs and more bloggers online than ever before. Blogging, obviously, is "here to stay"!</description>
      <title>To Blog or Not to Blog?</title>
      <ror:about>article_337</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-09-27</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue336.htm</link>
      <description>Search engine optimization consists of some relatively arcane issues that are not obvious to anyone. That I can be thankful for, I suppose, or I wouldn't continue to be in demand as an SEO specialist. But why do clients throw money out the window with developers who don't understand they are bulldozing down site naming structure and careful page architecture when they do a site redesign?</description>
      <title>Throw Away Your Money on Search Engine Optimization</title>
      <ror:about>article_336</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-09-14</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue335.htm</link>
      <description>How can one get a good ranking in the major search engines ? This is a question, I'm sure, agitates the minds of every newbie as well as professional webmaster. Even those that are doing well are fighting to keep their place. But isn't there a way to consistently appear in a good position at the major search engines? I think there are ways to achieve this enviable position. One of the ways is what this article is all about. That is, consistently build one way inbound links to your site. Getting other webmasters to link to your site without you linking back.</description>
      <title>How To Acquire One Way Inbound Links</title>
      <ror:about>article_335</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-09-30</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue334.htm</link>
      <description>Seeing the results of advertising your business can be like watching a roller coaster. The day you run your ad you see a flurry of activity; your phone starts ringing, your web site traffic increases and/ or potential clients visit your store. Your hopes soar. sales go up. Two or three days pass and the response goes down. You look at the bill for the advertising and your jaw drops. Your hopes descend.</description>
      <title>Getting off the Rollercoaster</title>
      <ror:about>article_334</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-09-15</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue333.htm</link>
      <description>Localized search engine optimization is often overlooked as an excellent tool to bring in local traffic to your website. By including local information in your tags and web pages, you help prospective customers find specific information on the area and business they are searching for.</description>
      <title>Local Search Engine Optimization</title>
      <ror:about>article_333</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-09-02</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue332.htm</link>
      <description>The Internet has been heralded as "the great equalizer": on a browser window, any company, no matter how small, can look as good as a large company with a long history of quality and service. This situation presents an important challenge for small businesses: how can I convince my potential customers that I am not an unethical, fly-by-night operation? The best way to do it is through a properly structured "About Us" page.</description>
      <title>'About Us' Pages in Small Business Websites</title>
      <ror:about>article_332</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-08-19</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue331.htm</link>
      <description>Nothing promotes a business online better than staying in touch with prospects. The more interactive the continued contact, the more of a relationship that is built with a potential client. This business principle of continued contact and business relationship building has given rise to the popularity of online business forums, and of course, "theme-related" online forums. Online forums quickly establish empathy, set forum owners up as "experts" in the eyes of visitors, and serve as a promotional vehicle for other products and services that forum owners seek to sell.</description>
      <title>8 Tips for a Successful Online Forum</title>
      <ror:about>article_331</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-08-04</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue330.htm</link>
      <description>One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results.</description>
      <title>One Way Link Building Secures Long Term Ranking Results</title>
      <ror:about>article_330</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-07-21</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue329.htm</link>
      <description>A lot has changed in the way sites are optimized for search engines since last year. For one thing, Google is not the only search engine worth looking into anymore; Yahoo has definitely managed to take away some of Google's oomph over the past twelve months. Another important change is that the intelligence of the search engine spiders and algorithms has increased dramatically. So without further ado, I will present you with a standard search engine optimizing process.</description>
      <title>The Road to Better Search Engine Results</title>
      <ror:about>article_329</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-07-14</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue328.htm</link>
      <description>If you're reading this and your web site doesn't contain any body text on the home page, give yourself a good smack and go to your room without supper. When you're ready to behave and design your site with the search engines in mind, come back out and read this article. The simple truth is this: search engines read text and not much else. You absolutely, positively need to use text on the pages of your site that you want indexed and ranked highly. Not graphical text that you created in your fancy design software, but actual, visible body text. Not sure if your site uses graphical or body text? A good rule of thumb that I learnt from search engine guru Danny Sullivan is to try and highlight the text with your mouse. If you can drag your mouse over the text when viewing it in a browser, chances are this is body text and the search engines can read it. </description>
      <title>How To Integrate Keywords Into Your Web Site Copy</title>
      <ror:about>article_328</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-06-30</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue327.htm</link>
      <description>Maintenance of your web site is an absolute necessity if you want to keep it from becoming stagnant and losing visitors. It can be compared to a garden that is not weeded, it soon disappears from site as a result of the weeds blotting out the sunlight. Maintaining your web site means continuously updating it with fresh content, keeping it free from errors (ie broken links, sloppy code) to maintaining a high position in the search engines.</description>
      <title>7 Essential Web Site Maintenance Strategies</title>
      <ror:about>article_327</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-06-16</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue326.htm</link>
      <description>Search engine optimization for today's search engine robots requires that sites be well-designed and easy-to-navigate. To a great degree, organic search engine optimization is simply an extension of best practices in web page design. SEO's relationship with web design is a natural one. By making sites simple and easily accessible, you are providing the easiest path for the search engine robots to index your site, at the same time that you are creating the optimum experience for your human visitors.</description>
      <title>SEO and Website Architecture</title>
      <ror:about>article_326</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-06-02</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue325.htm</link>
      <description>Many web site designers don't design their sites for the search engines. This is a huge mistake because they miss out on attracting lots of free traffic. Your beautifully designed web site may have cost you thousands of dollars but it still needs to attract visitors to be profitable.</description>
      <title>How to Design a Search Engine Friendly Web Site</title>
      <ror:about>article_325</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-05-20</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue324.htm</link>
      <description>We all know that the lion's share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what you do, and the inbound links tell them how important you are. This combination is what determines your relevance. And relevance is what the search engines are after.</description>
      <title>Writing SEO Copy, 8 Steps to Success</title>
      <ror:about>article_324</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-05-05</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue323.htm</link>
      <description>Normally I don't like moving objects when I arrive at a web site. It distracts visitors from getting to the content. However, many web sites could enhance their visitor's experience by creating rotating images on the home page.</description>
      <title>Spice Up Your Web Site With Rotating Images</title>
      <ror:about>article_323</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-04-21</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue322.htm</link>
      <description>Search engine marketing success comes from good research. By applying research to understand your competition and target audience, your optimization efforts will succeed. Remember when homework from school often required some research on your part to complete? It is much the same scenario for search engine marketing: you need to apply yourself by researching in order to understand your competition and target audience. Your visitors need to relate to you and understand your message and what you want them to do.</description>
      <title>SEM - Research Measures Success</title>
      <ror:about>article_322</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-04-14</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue321.htm</link>
      <description>Things are definitely moving at Google, and fast! In the past few days Google has made several changes and has launched new services. As you may have noticed Google has a new look. The tabs for the various specialized search tools are gone in favor of smaller hyperlinks, which now include Froogle and a "More" option to access all other tools. Interestingly, the Directory option which was previously accessible from the main page has been removed and placed in the "More" section. On the result pages, more space is now dedicated to search results and the paid section is more compact.</description>
      <title>Changes at Google, The Motivation behind Gmail</title>
      <ror:about>article_321</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-04-07</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue320.htm</link>
      <description>If Howard Dean's failed political campaign accomplished anything, I would say that it brought to the mainstream the use of something called a weblog or "blog" as it known in cyberspace. A blog is really nothing more than a diary uploaded to the Internet and until about the last 12 months was the realm of the individual who saw it as a way to publish there random (and sometimes disturbed) thoughts. The great thing about weblogs, and the growing set of software that is being created to publish them, is that they are a tremendous business tool. </description>
      <title>Blogging for Business</title>
      <ror:about>article_320</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-03-24</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue319.htm</link>
      <description>One of the most effective ways to passively promote your business is to create an email signature file. People don't often put much thought into this powerful passive marketing tool and therefore lose out on an opportunity to gain new customers. </description>
      <title>Yahoo Vote Results,  Local Search,  Signature Files</title>
      <ror:about>article_319</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-03-17</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue318.htm</link>
      <description>Can you feel the ground shaking beneath your website? Have you heard the news about Yahoo's new Site Match program? Last week, Yahoo officially announced its new Content Acquisition Program (CAP), as part of (as they put it) a continuing effort to enhance search quality and comprehensiveness. CAP is divided into two channels, the non-commercial channel called Public Site Match, and the commercial channel, Overture Site Match.</description>
      <title>Should Yahoo Reconsider Site Match?</title>
      <ror:about>article_318</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-03-10</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue317.htm</link>
      <description>You will certainly have heard about success stories from affiliates who are making their living just by selling products which they haven't even created themselves... How did they know which affiliate program to promote? Going after the money or your interests? </description>
      <title>How Super Affiliates Choose Their Top Affiliate Program</title>
      <ror:about>article_317</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-03-04</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue316.htm</link>
      <description>No matter if you call it "Really Simple Syndication" or "Rich Site Summary," RSS is definitely all the rage right now online. With email filtering, IP blocking and the newest "Can Spam Act," everyone's scampering for a better way to get their messages across to their subscribers. With RSS, the customers don't have to come to your website or open their inboxes to get your latest news and updates. Once they subscribe to your "feed," the news comes to them automatically. But wait; I'm getting ahead of myself here. Let's get back to the basics.</description>
      <title>Everybody's Talking About RSS</title>
      <ror:about>article_316</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-02-26</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue315.htm</link>
      <description>Your web site is like a flight of stairs into your business. Once you've got prospects to your home page - your online front door - you want to move them to action. If you miss a step or two, prospects will fall and won't make it in the door to your business. If you put the last step first and your first step last, prospects won't find the steps you want them to take. There is a hierarchy of information and elements you need to present to prospects to make it easy for them to become customers and clients. This is not what most small business owners provide on their web sites. Most sites lead with a boring description of services and credentials. This tends to push prospects away. </description>
      <title>7 Steps to Web Sites that Sell</title>
      <ror:about>article_315</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-02-12</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue314.htm</link>
      <description>Pay-per-click (PPC) search engines are a highly effective and inexpensive way to attract targeted traffic to your web site. With the most popular PPC search engines (www.overture.com and www.adwords.google.com) you can often buy this search engine traffic for 10 cents or 5 cents per click. It is possible to bid for keywords for as little as $0.01 per click with some of the less popular PPC search engines! This means that you can get 500 visitors to your website for just $5! </description>
      <title>Top Tips to Pay-Per-Click Search Engine Success</title>
      <ror:about>article_314</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-01-28</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue313.htm</link>
      <description>After Google's most recent update, those in the search engine optimization (SEO) field seem to be standing at attention. As sites that have held long-standing positions in the top 10 flounder and bob around in the search results like a fishing cork in a pond, many are scrambling for answers about what to do next. I've been asked for my opinions about changes in search engine copywriting, so I thought I'd share some of my insights. </description>
      <title>SEO Copywriting - In the Wake of the 'Florida' Update</title>
      <ror:about>article_313</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-01-14</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
    <item>
      <link>http://www.addme.com/issue312.htm</link>
      <description>After being asked to contribute some predictions for 2004 to a search engine newsletter, I found it so much fun to make my search cynicism tangible that I took it seriously. What follows is at once silly and deadly serious as it simply follows the trends we've all seen over the past year. It is apparent that if things don't change these things WILL happen. This is really just an excuse to talk about Google in a long- winded way.</description>
      <title>Search Engine Predictions for 2004</title>
      <ror:about>article_312</ror:about>
      <ror:type>Article</ror:type>
      <ror:published>2004-01-07</ror:published>
      <ror:resourceOf>articles</ror:resourceOf>
    </item>
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