Pay Per Click
search engines are an excellent way to get targeted traffic
to your site. Think of them as search engines where you
can choose your ranking in the results:
1) you decide under which keyword phrases your site should
appear when someone does a search
2) for those keywords, you decide how high you want to
be in the search result (the higher, the better)
3) you decide where you want the search traffic to go, top level pages or deep into the website i.e. product page.
The nice thing is that you only pay when someone actually
comes to your site. And if you choose your keywords well,
chances are this someone will be a very good prospect.
Another great benefit of PPC search engines is that you
don't have to wait weeks or months to appear in them.
As soon as your site information is approved, you are
in the engine...well, your site rather.
Here is an example.
Let's say you are selling gardening tools and you want
to find new customers. You go to a PPC search engine and
open an account with them. You provide your URL, site
description, and keywords that describe your products.
Good targeted keyword phrases could be gardening
tools, or garden
tools. For each of those keyword
phrases you will also tell the PPC search engine how much
you are willing to pay for a click based on each of these
keyword phrases. You can bid 5 cents, or maybe 10 cents.
Generally the more you bid the higher you will be in the
search results when someone searches for these keywords.
And the higher you are in the results the more likely that
someone will click on your link and come to your site.
Recently there have been new algorithms or rules introduced to many
of the bigger paid search engines. These algorithms factor in
other elements of the pay per click campaign. Such
things as landing page quality and ad copy quality will affect
your performance in the results.
If you have never used a PPC search engine for your online
promotion, we recommend that you give them a try. Here
are some popular Pay-Per-Click search engines:
