Pay-Per-Click Advertising

Five years ago banner ads were all the rage.  They produced an 85% click through rate.  Now, they are stand at an all time low of .25%, and advertisers are searching for a more effective alternative. That alternative is here 

Pay Per Click (PPC) advertising is booming.  In 2001 PPC ad spending more than doubled to $301 million from $123 million the previous year. Not only because it is inexpensive, but also because it is supremely effective.  Imagine if McDonald's only paid for advertising when a customer walked in their door.  Conversations regarding their billions spent on television and radio would be mute.  For this reason PPC advertising has been a welcome alternative for many major online advertisers.

As online consumers become increasingly savvy, online advertisers are seeking more intelligent means of promoting their companies.  Their solution is obvious and encompasses the core of the Internet's foundation: reach a targeted group of consumers.  PPC advertising is any advertiser's obvious solution.  It requires merchants to pay only when a consumer clicks through to their site.  Perfection. 

Performance based advertising is not only cost efficient and effective, but it is track-able and user-friendly. The advertiser, you, in this scenario has control over the keywords that best represent your product.  It is not until a consumer gets to your site that they are charged. This obligates you only to shell out money when you know that you have an engaged consumer.

A surprisingly little investment is needed for many businesses.  And with a clear strategy success is inevitable.  The PPC model allows you to decide how much you are willing to pay per customer.  Unlike banner ads that demand payment on a cost per thousand basis, the only viewers you pay for are those that are actively seeking your product or service.  A flat free for banner ads charges you whether the viewer is interested in their product or not.

The pay per click model uses an "auction-style" service.  Advertisers bid against other merchants on keywords specific to their product.  It's simple; the one with the highest bid wins, and is listed as number one in a given search.  The bid amount only comes into play when a consumer clicks on the advertisers listing.

This method of site optimization is referred to as "bid-for-placement".  You choose the keywords that best describe your company.   The higher you bid; the higher you are listed.

The system may seem too good to be true, as this model requires little more than selecting a key word and bidding on the price that they are willing to pay for that word.  This model does involve strategy, though.  It is necessary to write a list of keywords that are associated with your company or product, but often the PPC engine will help you with this process.  It may be necessary, at times, to review your strategy and optimize your key words.

Using generic keywords may drive the most traffic to your site, but may not be the most efficient.  Selecting targeted keywords will drive targeted traffic.  You may see lower click through numbers, but the people clicking through will be a more defined audience.

Addme.com recommends search engine optimization through Pay Per Click engines, such as Kanoodle.com.  Kanoodle.com was one of the first PPC engines on the market.  They are affiliated with thousands of search enabled web sites, like CNET Search.com, Ixquick, and Galaxy.com.  Through these affiliations Kanoodle.com is responsible for over 20 Million searches every day.   Kanoodle's online set-up program walks you through each step of the process.  Dedicated client reps are at your service are if you need extra tutoring along the way.  So, you can't go wrong.

We also recommend that you create an average "spend" for your campaign and stick with it.  Put a certain amount of money aside in your budget and increase your spending when running special promotions.  However make sure you're site is in top form as a poor site will result in poor conversions.  Add Me recommends a visit to Template Monster if you need a new web site.  It is important to gain competitive branding in today's market place and pay-per-click advertising is the absolute best and fastest way to accomplish that task on the Internet. 

PPC seems to be the wave of the future - Or should I say, the present.  This avant-garde marketing affords a remarkable return on investment.  It requires the advertiser to pay only for valuable merchants whom reach their site.  What more could any advertiser ask for?  McDonald's could only dream.

Click Here to get a free $5.00 pay-per-click advertising account at Kanoodle.com Now WITH NO DEPOSIT REQUIRED!

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Click here to submit your site to 14 major search engine with Add Me and ALSO get your FEEE $5.00 account with Kanoodle!