Traffic Metrics You Need Know

Posted on February 15, 2012

Traffic Metrics You Need Know

 

Small businesses may benefit greatly from online marketing, but being great at your business and understanding online marketing are two entirely different things. Whether you are using a website, a blog, or online store, understanding these traffic metrics will enable you to improve your online presence and increase sales.

 


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Small businesses may benefit greatly from online marketing, but being great at your business and understanding online marketing are two entirely different things. Whether you are using a website, a blog, or online store, understanding these traffic metrics will enable you to improve your online presence and increase sales.

1) Sessions
One session equals one visit to your website. One person may visit your website three separate times; therefore, this one person is responsible for three sessions. Returning visits means your website is interesting.

2) Unique Visitors
"Unique Visitor" is rather self-explanatory. A unique visitor is one person, or one IP address. You may have five sessions with two unique visitors. This is because one person visited your site three tims, and another person visited your site two times within a given time frame.

Visitors are also referred to as "New" and "Returning." Everybody wants returning visitors, but when you get lots of new visitors, your business may grow.


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3) Page Views
How many times specific pages on your site were viewed. During one session, one visitor may read three different pages on your website. This will count as three page views on the site.

You may track how many page views each specific page gets. This is valuable information. If you have five pages in addition to your home page, and one gets substantially more page views, you will want to analyze why it is so popular. Perhaps it has a catchy title. Then, incorporate that information into additional pages.

4) Time on Page
This refers to how much time a visitor spends on a page. One page view could result in five seconds or five minutes on the page. The more time people spend on a page, the more engaged and interested they are, in general.

Keep in mind how long it will take an average visitor to read your page. If it should take a minute, and people are leaving after twenty seconds, you should improve the content on that page. On the other hand, if people are spending a minute or more on that page, it likely offers good quality as is.

5) Referrers
Referrers send people to your website. Perhaps a blogger linked to you in a post; this will show up in your website's analytics. The blogger's web address will show, and you may click back to the blog post in which you were mentioned.

A referrer is anybody or anything that sends people to your website. It is beneficial to make contact or return the favor if somebody is sending you traffic. If you website includes a blog, you may mention them in it. If they have blog, you may read some posts and comment, if appropriate. At least, you may wish to send them a note saying, "thank you." Networking and making contact with people who like your business will never hurt.

About the Author

John Zwissler from AddMe - AddMe traffic program is structured to deliver controlled bursts of quality visitors and traffic to your website. AddMe traffic will increase sales, signups and overall branding for your site, for more information about this exciting service Click Here!


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