Tips for Choosing the Right Domain Name for Your Business
Posted on September 27, 2012
Choosing a domain name is one of the first and most important things you can decide for your Internet business. A domain name is more than just a simple website address - it is your brand and identity on the World Wide Web. So, what makes a good domain name for your business? Below are some tips that can help you decide on the perfect domain name for your business.
1 Quick Way to Engage: Keep it Short
Don’t waste space with a long web address. Create a great web address with .CO and give your audience a quick way to recognize your brand. .CO is recognized as meaning company and/or corporation across the globe, and is a simpler way to minimalist messaging for online advertising. Consider the impact of creating a .CO for your PPC Ad campaign:
- Make calls-to-action quick
Offer your audience a fast way to recognize your branded web address. Streamline your ad content with a simple .CO URL to connect with your audience and maximize every word and letter to drive action.
There are 4 basic domain naming conventions:
Key tips to keep in mind when choosing a domain name:
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Choosing a domain name is usually a time-consuming task. You can spend days and weeks brainstorming and weeding through the potential names. Fortunately, there are tools online that can help you narrow down your choices.
Here are some free domain name tools:
The tips I gave you are provided as best practice guidelines for choosing a domain name, but in the end, it’s really a matter of preference. There have been successful websites using all different formats of domain names – some are creative, some are keyword-based, some are company-based, and some that are just plain ugly.
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