It is a fact that online business has continued to improve its image and shape in the current times. You will find thousands of people opting for online marketing to help sell their products and services. One of the vital things which cannot be underestimated to generate traffic to your website is the squeeze. It is important that your squeeze page is designed and maintained properly.
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It is a fact that online business has continued to improve its image and shape in the current times. You will find thousands of people opting for online marketing to help sell their products and services. One of the vital things which cannot be underestimated to generate traffic to your website is the squeeze. It is important that your squeeze page is designed and maintained properly..
So what exactly is a squeeze page and why is it so important?
A squeeze page is a Web page that contains information that would interest the marketer's targeted audience. The purpose of the squeeze page is to obtain a reader's name and e-mail address or other important information by encouraging users to opt-in to an e-mail list to receive more information about the topic. Marketers will collect the permission-based e-mail and information to follow up at a later date.
This page offers some sort of desired free gift to the visitors in exchange for their contact information. Also consider using the “opt in” fields to send newsletters, RSS feeds, special notices and sales offers later in the future.
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Here are some of the important details to add into the design of your squeeze page
A squeeze page must be designed with a focused topic and should be designed to engage the reader and capture their interest. There are three important topics, which must be included:
Authentic and Consistent Headline – The headline of your squeeze page must be framed in such a way that it can capture and attract the interests of your visitors. The page must reflect your vision and content theme. The selection of your headline must be written to compel the consumer to proceed further onto your website, which is the best bet for you as a website owner.
Create captivating and attractive benefits in your bullets - The format of your benefits should be of appealing and enticing to your reader. There is no need of cluttering your page with unnecessary paragraphs. If you are not interested in using the video format, bullets or sub-titles are the best method to represent your vision and benefits of your products and/or services to the visitors. Try to fetch their information rather than forwarding onto the next pages through back links.
Sense of Urgency is must – The sole purpose of the squeeze page is to collect the personal data from the customers. When you create a sense of urgency on the page can serve to encourage users to enter the names and email address. You will give them the needed confidence and credibility for your business in the bullets you create about the benefits to the user. The main purpose of this page is to provide enough content to your visitors to prove that your business is worthy to share their information . This is the what you require for the content exchange which your benefits descriptions will lure the clients to get the benefits which your page explained in bullets.
The squeeze page is always designed generating interest in your business. The email list you get through this page will assist you in expanding your business.
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