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The Add Me! Newsletter *** ISSUE #58 ***
"Free tips for promoting your website and business"
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...TODAY'S ARTICLE...
>> So You Want to be an Internet Marketer... <<
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September 7th, 1999 *** ISSUE #58 ***
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.....TODAY'S ARTICLE.....
So You Want to be an Internet Marketer...
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By Chris Small
Virtually every day someone asks me what they can do to be
successful as an Internet Marketer. Following are some proven
guidelines for Internet success.
Most people want to start off part time and after they build
the business up, go full time. This is the correct way to do
it, but be forewarned... Your life will not be the same!
The first thing to go will be time in front of the TV. It
just won't hold your interest as much as Internet Marketing
does. You'll get up earlier in the morning to check email
and respond to inquiries, etc.. After work, again you'll
put in two, three, four or more hours. Yeah, the second
thing to go is sleep. Who needs sleep when there's money
to be made. :-)
Seriously though, be advised, you should get completely
organized and set up BEFORE doing any kind of major
promotion. I know... when you're just starting out you
wonder if anyone will come to your site...trust me, they
will... not overnight mind you, but come they will. And
they will want to respond to your offers and ask you
questions about your products and services before they
buy. You must be prepared. Get ready now. You can always
make changes to your materials on the fly, but make sure
that you have some materials.
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Set up templates and stationery files in your email program
with pertinent information to peoples questions. You may
want to look into setting up some autoresponders. Post lots
of information on your site pages that you can refer people
to. Form alliances with other knowledgeable/experienced
web savvy people. Make like a Boy Scout... Be Prepared!
The MOST important thing that you can do to be successful
as an Internet Marketer (in my mind anyway) is to start
an opt in ezine. Odds are that if someone simply surfs
over to your pages and even see's something that catches
their attention, they most likely won't buy right then.
BUT, if they hear from you every week and are encouraged
to go back to your site regularly, YOU will become a part
of their Internet experience and they will come to trust
and respect your opinion.
The next most valuable marketing tool that you have at
your disposal is your website. If you have read some of
my previous articles you know what's coming next.
GET YOUR OWN UNIQUE DOMAIN!
It's an absolute necessity for a serious marketer. I have
two domains and know of many other people who have multiple
domains linked together. You've probably been to sites
where they clump 101 affiliate programs in with their own
products and services and top it off with banners for
other unrelated sites. What a mess, how do they expect
to sell anything? Each domain should be for a specific
purpose.
The presentation of your site is critical. Click happy
surfers need to WOWED with a crisp clean professional
look combined with positive selling copy. I'm not talking
about graphics heavy pages that take forever to load
either. Make sure that your wording and layout keep the
surfer interested and eager to read the next line -
there are tons of books and reports available on this
subject. Enough said.
You should also offer lots of FREE information (both
on your site and in your ezine). One method that I like
is information reports. For an example go to
http://www.worlddealcenter.com/reports.htm. You are
welcome to copy and paste these ones - email me for
text only versions (Please leave the resource box
intact). Of course you'll want to write your own as
well.
Another good idea is to offer FREE E-books. If you
are an authority on any aspects of Internet Marketing
consider setting up a Real Audio training library. You
can also conduct telephone interviews with established
authorities and put them in your library pages.
So turn off the TV, get up early, prepare your materials
in advance, start an ezine, get your own unique domain,
design it professionally and load it up with FREE stuff.
That's it, right.... well no, that's just the beginning.
Then there's the products, the offers, the promotions,
search engines, banners, etc.. Hmmm, sounds like work
doesn't it? Are you up to the task? Stay tuned we'll be
going into more details on each of these subjects in
upcoming issues.
Feel free to contact me for further information or
assistance. We are here to help YOU.
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Chris Small is a cyber entrepreneur and host of the
very successful 'World Deal Center'. He may be reached
at mailto:webmaster@worlddealcenter.com His main website
is http//www.WorldDealCenter.com/
Chris invites you to sample his ezine The 'World of Deals'
for FREE. To receive your copy just send an email with
"Subscribe World of Deals" in the subject... or go to
http://www.worlddealcenter.com/newsletter.htm and enter
your email address.
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