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The Add Me! Newsletter *** THIRD ISSUE ***
"Free Tips to promote your website"
Add Me, Inc http://www.addme.com
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October 31, 1998 Newsletter #3
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The Add Me! Newsletter is a brand new high quality
newsletter created to help everyone promote and market
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Go to http://www.addme.com/list.htm
Hope you'll enjoy it!
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.....THIS WEEK'S ARTICLE.....
Why Aren't You Making It On The Net?
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Every hour the number of businesses establishing a
presence on the web is growing at an ever increasing
and incredible rate. Internet commerce is widley
tipped to become the first TRILLION DOLLAR Industry.
While many companies see there profits soar, the
vast majority do not. So you've laid out thousands
having your site designed, hosted etc, and are
waiting for the profits to roll in right? Wrong!
No doubt the designer has delivered a great looking site
that you can be proud of. Maybe with plenty of animation,
fancy graphics, the works. But will it do all that you
hoped?
The following may prove helpful.
1. How long does it take to download?
Surfers have a very short attention span, so in
the main , unless your visitor is looking for you
specifically, if your site takes too long to load
chances are they'll move on.
2. Remember the most important thing in marketing?
The Customer. Without whom you wouldn't have a
business. Pretty basic but unbelieveable how many
times their needs are ignored. Make it easy for them
and for you. If they can order and pay on line it
goes along way to increase those sales. Get yourself
an on line credit card facility.
3. URL submissions are all very well but you
need to get listed as high in the search engines
as possible otherwise the exercise can prove a
waste of time.
Why not search for your competitors or similar
sites. See where they are ranked. Compare yourself
to the top ranking sites in your field - click
on source and see what they've done and you haven't.
This should be an ongoing exercise. Be prepared
to make a few changes.
4. Just like the rest of your marketing effort,
the process of attracting traffic should be
constant and maintained. Link and Banner exchanges
are a good idea. Also the promotion of your site
off line can bring great dividends.
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SOMETHING FOR THE NETWORKERS
OK so you've joined one of the thousands of
opportunities out there, but how good is it in
terms of - Product - Support - Tools - and
Compensation. ( Please Don't Tell Me ! )
I know there are some excellent online businesses
being networked out there, but as we all know only
too well or should, the net abounds with miscreant
maleficents who hope you were born yesterday.
Just send $ 10 and add your name to the bottom
of the list and send it to everyone you know.
Bound to make at least $ 50,000 in 30 days.
Oh please that one is older than I am.
Join now, Limited Opportunity. We build your
downline for you Guaranteed from spill over. You
can make over $1000,000.00 per year I've done it
and want to help you.
WOW How could I get so lucky - NOT.
The majority of these companies seem to encourage
spam as the main , if not the sole means of promotion.
I regularly receive tons of this unsolicited e-mail,
most of which isn't even well written.
It is highly annoying and no wonder only manages to
generate a response rate of really an average of 0.1%.
Although I'm sure a number of people will take issue
with that. Spammers are only too well aware of their
actions thats why they need to hide behind aliases.
If you are conducting an e-mail campaign, responsibly
I hope, it may pay to consider the following.
1. Target your e-mail.
It is more than likely a complete waste of time ,
money and other resources sending a message to
someone not remotely interested. With a message
aimed at a person likely to at least read it you've
got a fighting chance.
2. Write for the medium.
In off line media, the rule is usually " The more
you tell the more you sell". However with internet
marketing your audience probably won't read much
past the first paragraph. The subject line must be
inviting enough to have it at least opened. Your
message should be well crafted enough to Attract
Attention - Gain Interest - Move to Action.
The whole idea is to get your prospect to either
mail you back or visit your
site.
An initial e-mail is not the place to go into a
long sales pitch.
Every large piece of spam that comes through
( in some cases several ages ) gets deleted
immediately, at least by me anyway.
Don't get me wrong. I have nothing against Networking.
Indeed as I said there are many excellent opportunities
out there, and with a good company, provided you do
things properly you undoubtedly can make a very good
living.
Some other things you might like to try are:-
If there is a company site, check to see if you can
mirror a page on a free hosting site so that you can
take part in Banner and Link exchanges. This may go
a long way in exposing your business. Same goes if
you've got an SRWP ( Self Replicating Web Page) But
be sure to check with your company to see if this
is allowed.
TIP: After you've put the page up on one of these
free sites , go back and check that all the links work.
I have access to a number of excellent promotional
tools for on and off line use , including e-mail
approaches and great examples of promoting and support
for your business that I am willing to direct you to
for free, providing;
1. You do not spam me with opportunities.
2. You are patient. I have a mountain of mail to get through.
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Damian Fairbrother
mpi@world-net.co.nz
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