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The Add Me! Newsletter *** ISSUE #69 ***
"Free tips for promoting your website and business"
Add Me, Inc http://www.addme.com
The newsletter is only sent to the users of Add Me!
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...TODAY'S ARTICLE...
>> Happy Birthday Add Me! Newsletter <<
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October 15th, 1999 *** ISSUE #69 ***
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The Add Me! Newsletter is a high quality newsletter
created to help everyone promote their website and
business on the Internet. The Add Me! Newsletter is
one of the largest newsletters available on the web
focusing on this topic. It is read twice a week by
over 220,000 webmasters and website owners.
Please, forward this newsletter to all your friends
and co-workers who might be interested!
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Go to http://www.addme.com/list.htm for more info!
To un/subscribe, please see the end of the message!
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.....TODAY'S ARTICLE.....
Happy Birthday Add Me! Newsletter
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Time flies!
Yes, time flies doesn't it? It feels like it was yesterday
that we at Add Me! decided to launch the Add Me! Newsletter.
With the success of our free submission service came a lot
of interest from you to learn more about website and business
promotion. So we decided that a newsletter was just what was
needed and a natural extension of our service.
Of course, we had never published a newsletter before, so we
were not sure how to get started. But we knew this: unlike
many other existing newsletters covering this topic already,
we wanted this newsletter to be very informative and high
quality. We also wanted it to be objective and honest (I'll
explain what I mean by that further down). Finally, we wanted
the format of the newsletter to be clear and consistent from
one issue to the next; still today, many newsletters are
ignoring this aspect and are therefore very difficult to read.
Well, this Sunday October 17th is the Add Me! Newsletter's
first birthday. We thought this would be a good time to take
a small break and look back to see if we actually did create
the newsletter we wanted to create. For this we invite you,
at the end of this article, to take a minute and send us your
feedback by answering a few questions. Some of you may already
have seen a very similar questionnaire 4 months ago.
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You said, honest?
Yes, "honest", that small word that is so often forgotten by
writers and publishers. I am always stunned when I read some
of the so-called newsletters circulating out there. Many of
them are not newsletters; they are just advertisements in
disguise. There is nothing bad or wrong with having one or
two sponsors in your newsletter, but there is something really
wrong when, 1) the reader cannot easily distinguish the ads
from the article, or when 2) the article itself contains hidden
advertisements, carefully inserted by the author.
The publisher can easily correct the first problem, by inserting
lines around the ads as a way to clearly separate them from
the article. But some publishers include so many ads in their
newsletter that they might as well put lines around the article
to distinguish it from the ads.
Not all newsletters are "bad" of course, and I am not claiming
that the Add Me! Newsletter is the only "good" newsletter
either. All I am saying is: beware of these practices!
The second problem is more serious. We, at Add Me!, receive
a lot of articles each week for possible publication in our
newsletter. Aside from classifying them as good quality versus
bad quality articles, we also categorize them as honest versus
dishonest. Many articles are just bad and have no chance of
making it through; others are very good but unfortunately a
bit on the dishonest side. Of course some are both bad and
dishonest and we know what to do with those! Whether it is
a business sending us their flashy marketing message hoping
somehow that we will publish it, or a person that wrote a
seemingly very good article that unfortunately also promotes
his or his buddy's website as if it was more popular than
Yahoo, all of these are considered more or less dishonest
articles, and they go straight to the Trash folder. Some
people out there are so desperate for exposure that they
will do anything to attract more traffic to their site,
and I mean a-n-y-t-h-i-n-g.
But fortunately there are also very good honest writers with
a lot of experience in website and business promotion. Those
writers deserve the exposure of our newsletter. You have read
their articles in past issues, and you will read more of them
in future issues. We hope you have enjoyed them all so far and
have learned a lot from each of them. One thing is certain; we
will do our best to keep the standards high.
And for those of you who are publishing a newsletter or
planning to do so, do your audience a favor: select your
writers wisely, choose a clear format, and don't over sponsor
it! You won't have much of an audience otherwise.
And now, if you have a minute, I invite you to go to this URL
http://www.addme.com/feedback and tell us what you think. We
take your comments very seriously for improving the quality of
this newsletter.
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The Add Me! Team
http://www.addme.com
mailto:birthday@addme.com
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We want this newsletter to be the best one around. If you
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