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The Add Me! Newsletter *** ISSUE #66 ***
"Free tips for promoting your website and business"
Add Me, Inc http://www.addme.com
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...TODAY'S ARTICLE...
>> Little Known Secrets of HTML <<
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October 5th, 1999 *** ISSUE #66 ***
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.....TODAY'S ARTICLE.....
Little Known Secrets of HTML
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By Chris Small
In Marketing, appearances can make a huge difference.
Professional looking web pages will make more sales
than so so looking pages. Likewise, the image that the
URL of a web page portrays can make a huge difference
in the amount of click throughs that it gets. Those
long affiliate addresses may point to a professional
looking page, but you might not be getting all the
click throughs that you should.
Compare the following addresses and then decide which
one you are more apt to click on:
http://www.toasteraffiliatesite.com/cgi-bin/affiliates
/clickthru.cgi?id=you
http://www.YourSites.com/Toasters
Not a tough decision, is it. Just for readability alone,
the second one wins.
Okay, now that you're convinced let's talk about how to
do it.
For some time now I knew that I really had to tackle
this job, but wasn't looking forward to it. After all,
it involves editing html code. I'd rather write my ezine
or answer emails. What a pleasant surprise I had to find
that the job was completed in just a few short minutes.
It is actually a very easy thing to do.
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For this example we are going to assume that you belong
to an affiliate program that sells toasters (I'm not
aware of any in existence).
Here are the steps:
1) Create a new page in your Web page editing program.
You should title it something like
http://www.yoursites.com/toasters.htm
2) Go into the html code editor of your program (unless
of course you are creating it from straight html).
3) Delete all codes that are already there.
4) Copy the following code and paste it into your html
editor.
<html>
<head>
<meta http-equiv="refresh"
content="0; url=http://www.Toasteraffiliatesite.com
/cgi-bin/affiliates/clickthru.cgi?id=you">
<title></title>
</head>
<body>
</body>
</html>
The only change that you will want to make to the above
code for your real affiliate program is to replace
"http://www.Toasteraffiliatesite.com/cgi-bin/affiliates
/clickthru.cgi?id=you" with the actual address to your
own page affiliate program. Don't forget to include your
unique identity at the end so that the affiliate program
software can credit you with the business that comes in
from your efforts.
5) Change the address on your advertising to reflect the
new, professional address that you have just created for
your affiliate programs.
There is another possibility for this coding. You can track
your site traffic more efficiently. What if you had just
created three ads for your affiliate program and you wanted
to test them before investing a lot of money into promoting
them. How could you use this method to do that?
Easy! Just create three separate redirect pages. They could
be named:
http://www.yoursites.com/toasters1.htm,
http://www.yoursites.com/toasters2.htm, and
http://www.yoursites.com/toasters3.htm
You would then cue the URL's with the three different ads
and you've got a bulletproof tracking system for your test
run.
There is another variation to this method. Instead of
creating a new page for each ad you can keep the original
address and simply insert a question mark after the .htm
(or .html) and add your own ad codes. Here is an example:
http://www.yoursites.com/toasters.htm?test1
This will not affect the actual link address location.
However many stats programs will read it so you can see
the results of your ad testing in the statistics.
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Chris Small is a cyber entrepreneur and host of the very
successful 'World Deal Center'. He may be reached at
mailto:webmaster@worlddealcenter.com His main website is
http://www.WorldDealCenter.com/
Chris invites you to sample his ezine The "World of Deals"
for FREE. To receive your copy just send an email with
"Subscribe World of Deals" in the subject... or go to
http://www.worlddealcenter.com/newsletter.htm and enter your
email address.
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