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The Add Me! Newsletter *** ISSUE #7 ***
"Free tips for promoting your website"
Add Me, Inc http://www.addme.com
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November 30, 1998 Newsletter #7
This week's article: Fun with Search Engines
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.....THIS WEEK'S ARTICLE.....
Fun with Search Engines
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It never ceases to amaze me, the misconception that
search engines are the cure all for gaining more
traffic to your site. Now I'm not saying they're
not important, but rather a piece of the pie in a
well thought out marketing plan.
There are a number of things one can do to make
sure your site is ready for indexing by the engines
before submitting it. First of all, get rid
of the "under construction" signs. Make sure
the site is pretty well complete and offers
interesting content. If you send a site up before
it is ready to be viewed by the public, with
lack of content and signs promising material in
the future, odds are you'll lose those visitors
forever. Give people a reason to visit your site
besides the fact that you have one.
When it comes to search engines no two function
in the same manner. They all play by a different
set of rules, but here is a list of general
indexing practices that you should perform on
your pages to get them ready for listing.
1. The first 25 words on the page are the most
crucial for indexing
2. Make good use of title tags, they are very
important and should include your business name
and a few primary key words that are related to
your site. Try to keep the size down to 40 characters
or less.
3. Meta Tags- Some engines use them, some ignore
them, but you really need to include them on all of
your pages. There are two primary attributes,
keywords and descriptions. Do not repeat keywords
more than 5 or 6 times as some of the engines will
penalize you for it. The length should not exceed
1000 characters.
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A meta tag that is used by all spiders to guarantee
your site will be reindexed at regular intervals looks
like this
This tag tells the spiders to come back and reindex
every 15 days. If you only update the site once a
month change the 15 to 30. If you update daily or
weekly leave the number at 15. If you need help
writing Meta Tags visit
http://searchenginewatch.internet.com/webmasters/meta.html
While there you really should sign up for their Free
newsletter, it contains a lot of valuable content to
help you in your search engine quests.
Another useful Meta Tag that will make sure the
spiders index not only everything on your page but
follow all of the links on it include this tag on
every page
If the thought of going through your site and inserting
all of these tags doesn't thrill you, and why would it,
there is plenty of software that can be downloaded for
Free that will do the work for you. One that I recently
used and really liked is Tag-Gen 2.0 download it at
http://www.hisoftware.com
If you're confused as to which search engines you
should submit to here is a list of the current major
players in the game.
AltaVista http://www.altavista.digital.com/
This is one of the most difficult engines to get
listed in
AOL NetFind http://www.aol.com/netfind/
This is a branded version of excite
Hotbot http://www.hotbot.com
Utilizes Meta Tags
Infoseek http://www.infoseek.com
Uses all kinds of Meta Tags and getting listed is easy
LookSmart http://www.looksmart.com/
Lycos http://www.lycos.com
Lycos places more weight in the full text of your
document, and looks at Meta Tags
SearchCom http://www.search.com/
WebCrawler http://www.webcrawler.com
Does not take advantage of Meta Tags, utilizes keywords
someone might type in to find your site.
Yahoo http://www.yahoo.com
Not really an engine but a very important directory
and the hardest one to get listed in. Puts the most
relevance on the title and comments you provide
Remember your listings won't show up overnight allow
4 to 8 weeks for your pages to surface in the engines.
With the millions of new web pages being put up daily
it takes time to get them all indexed.
By getting your pages ready for the search engines
before sending them up you'll obtain a much higher
placement, and that's exactly what the game is all
about!
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Merle
Visit Merle's World
Freebies for Webmasters
http://www.merlesworld.com
Sign up for Merle's Mission Newsletter at
http://www.merlesworld.com/newsletter.htm
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(c) Copyright 1998 Add Me, Inc
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