The Myth of Mobile Marketing

Posted on April 26, 2012

The Myth of Mobile Marketing

If you're not employing mobile marketing strategies, you are missing out on a large market segment--and one that's tapped into tech trends and always plugged into their device. The mobile phone today offers a wide array of capabilities. Chances are, there's a mobile marketing method that can speak effectively to your user base. Explore different methods, then go mobile. Your audience is already there.

On mobile devices, shorter is always better

The .CO domain offers individuals, organizations and businesses a truly global, recognizable and credible web address for branding their online presence. .CO is recognized as meaning company and/or corporation across the globe, and is a simpler keystroke for mobile audiences who are always on-the-go. Consider the impact of creating a .CO for your mobile campaign:

- Shorter web addresses save users time
- Memorable URLs mean easy awareness
- More 4-letter options are available on .CO (92%)
- .CO sites make redirecting mobile searches simpler

GO.CO is how .CO offers our audience a simpler way to search. By streamlining your content and simplifying your URL with a .CO, you’ll connect with your audience quicker and give them a mobile experience that’s more memorable.

http://www.addme.com/trk/143/


The Myth of Mobile Marketing:

If you're not employing mobile marketing strategies, you are missing out on a large market segment--and one that's tapped into tech trends and always plugged into their device. The mobile phone today offers a wide array of capabilities. Chances are, there's a mobile marketing method that can speak effectively to your user base. Explore different methods, then go mobile. Your audience is already there.

Opt-in Format: Because mobile marketing is an opt-in service--customers choose to receive your ads--it allows you direct communication with your core audience. Each ad that you send engages your consumer base and plays a part in your ad campaign. If users no longer wish to receive mobile marketing messages, they can opt out.

Not only will users receive targeted marketing message from you, they can even reply back using their phone's text messaging feature. This is one key way that mobile marketing differs from traditional marketing by allowing the user to communication directly with you. This creates a two-way relationship that can lead to increased trust, comfort, brand awareness, and product familiarity. Over time and straightaway, all of this can lead to increased sales.

Engaging Your Users: Mobile marketing gives you ample ways to engage with your community of users, further strengthening product loyalty and creating a fun, creative association or mental model of your company or product. There are many ways to interact wit your users. Let the ideas below inspire you to connect and share.


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  • Take, display and exchange photo content: Ask your users to email you photos of them using your product for a chance to win something. It doesn't have to be big. Send them a coupon, or offer to use their photo in your promotional literature or post in on your website. This gets users engaged with your brand, and with one another.
  • Record, play, exchange music: Similar to using photo content, you can use video content to engage your audience. Offer your consumers witty or engaging video prompts, then post the video submissions on your website, or have users upload them to video sharing sites where they'll garner more views. The videos can operate as additional marketing material, generating brand awareness each time they're viewed.

Facilitate commerce: You're marketing to your users to increase sales. You know it, they now it, and everyone else knows it too. Well, you can facilitate sales through mobile marketing by including links to content, coupon codes, and other content. When planning sales-related content, remember that not all users have a smartphone. Mobile users with a smartphone can click through your link to view content online, while those with out smart phones miss out on hyperlinked content.

Tips:
To get the most from your mobile marketing, monitor campaigns and keep data. If a tactic isn't working strongly for you, don't be afraid to change it. Keep pushing for the next message, so your campaign remains fresh and vibrant. Always try to keep your marketing initiatives relevant to the surroundings and environment of your users. Remember, they're probably getting your text on the go. Keep it simple, and always include a call to action. This can be sales-related, or simply fun and entertaining. However you spin it, make sure your mobile marketing presents a consistent message with your in-print and web-based marketing initiatives for a seamless consumer experience. Once you've gone mobile, develop a mobilized website for smartphone users, optimizing their browsing experience. Remember that mobile marketing should be one prong on your marketing device, not the lynch pin. With a balanced marketing strategy that speaks to your user base where they go--and on the go--you'll see results.

About the Author

John Zwissler from AddMe - AddMe traffic program is structured to deliver controlled bursts of quality visitors and traffic to your website. AddMe traffic will increase sales, signups and overall branding for your site, for more information about this exciting service Click Here!


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