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The Add Me! Newsletter *** ISSUE #32 ***
"Free tips for promoting your website and business"
Add Me, Inc http://www.addme.com
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>> Turn Your Potential Customers into Sales! <<
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May 18th, 1999 *** ISSUE #32 ***
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.....THIS WEEK'S ARTICLE.....
Turn Your Potential Customers into Sales!
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By Curtis Stevens
Do you receive questions about your products or services
via email? When someone emails you regarding your products
or services, you can email them back with your special
offers and turn those people into sales!
It's not as hard as you think. Just respond to the message
like a normal email. If they do not buy within a few weeks,
I would suggest sending them your special offers. First
you need to create a folder in your email program and name
it "Potential Customers" or something similar. This will
be the folder where you need to keep all the emails of the
people that have contacted you about your services or
products. This will keep all your emails sorted and will
save you time and energy if you are organized.
When it's time, you can email those people and dramatically
increase your sales within no time at all. I would suggest
replying to each message individually, and post your message
right after their message. You can have your email layout
setup to send to every customer, but I would suggest changing
one thing. To make your email more powerful and to get better
results, I would personalize the message by saying something
like "Hi Joe Black". Then have the rest of the email the same
or you can implant their name again somewhere in the message
if you want. By doing it this way, you have a better chance
of the customer looking at the offer and it looks more
professional.
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When your customers contact you, they are showing that they
are interested in your services or products. I would only
suggest sending them emails that are about your products or
services and nothing else.
What I would suggest and what I have tried is sending them
a special offer. If you are having a discount, giving
something away free with an order or just having a special
offer just for them, this is the perfect way. I would
suggest making the offer for a limited time. Give them a
deadline so they have a reason to act NOW. The customers
are already interested and might be ready to order but are
not sure. When you send a special time limited offer, it
gives them that one reason they need to buy NOW.
We have used this method with our service and we have seen
some really good results. We sent out an email to our list,
50 people, and personalized each email. It took a few hours,
but is was worth it. We took 50% off of our prices and we
received an order on 5/13/1999 from someone that contacted
us in December 1998! That was six months ago! See the
power this can give you? You can still receive some orders
from people that have contacted you months ago, or a year!
If you try this and you do not receive any results, then
try to make another offer. This time, mention that the
other offer is still standing and you have sweetened the
deal with another offer. Also tell them they must order
by a certain date to receive both special offers. If you
do not make it a time limited offer, then the results
will not be as good as those of an offer you send with
a time limit. Why not start saving those emails and start
turning those emails into sales!
*Tip* To make your email look more professional and to
get more attention, use a different color besides black,
for the text and bold the important words in the email.
Do not make it look like a spam message, but a professional
email.
To see the first and second email we used to send to our
customers, please go here: http://www.1simple.com/follow.shtml
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Article by Curtis Stevens
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