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The Add Me! Newsletter *** ISSUE #30 ***
"Free tips for promoting your website"
Add Me, Inc http://www.addme.com
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>> The Basics of a Successful Website <<
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May 4th, 1999 *** ISSUE #30 ***
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.....THIS WEEK'S ARTICLE.....
The Basics of a Successful Website
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By Kathy Gold
Home page:
The home page is the page where people first
enter your website. Your homepage needs to be quick
and easy to load. You have only 1-3 seconds to grab
your public's attention before they decide to move
on. If you have a lot of graphics on the home page,
bells and whistles, the public might have to sit
there for 5 minutes waiting for your home page to
download; if the public is on a 14.4 modem; maybe
ten minutes to download. I can almost guarantee that
most people will not sit there and wait 10 minutes
for a page to load. Would You?
About page:
The about page is a page that explains to
the public who you are, what your company does, how
long your company has been in business and where you
are located including address and phone numbers. This
is essential to your website as most people want to
know about the company with which they are doing
business with. Wouldn't you? This can be its own
page or its own section of a page.
Info about products/services being sold:
This page explains what the products/services
are. From sizes, to colors, to prices, to categories,
etc. What you are selling and for how much? Just like
in a store, the products are displayed with price tags.
The Why Page:
Why I need to buy this product/service and why
I need to buy this product/service from you. This is
one of the most important pages of your website as this
is where you sell the person. This is the sales of any
website. As a consumer, I need to be informed about
the advantage of purchasing your product or service.
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Testimonials:
This page is a list of your clients and what
they say about your products/services. The more well
known the client the better. For example if one of
your clients is Coca Cola, you can get a testimonial
from the CEO which would state what your product or
service did for him. If you are new and don't have
any clients, leave this page out until you have some
clients. Never make up testimonials, it's bad business
and it will eventually come back to you.
Update Page Section:
You can make this page anything you want,
whether it be a newsletter, product updates, new
products, specials, new services being offered etc.
But you need to have this page as you will have
clients and potential clients coming back to your
site to check this information. This is one of the
reasons people will come back to your site.
Interactivity:
This page lets the consumer interact with
your website whether it be a guestbook they fill
out, order form they fill out, bulletin board they
post to or shopping cart program they use to buy
products/services from you, etc.
Navigation
Make sure your site is easy to navigate. Most
consumers hate having to go through millions of web
pages to get to the information they are looking
for. Not all browsers have front and back buttons
and the only way a user can get from one page to
another is by using the website. The easier it is
to get to the information, the better.
And there you have it. These are the basic qualities
of a successful website. No matter how you design
your website, be sure to include these things and
you won't go wrong.
Here's a design tip:
When you have a home button/icon or link pointing
back to your homepage, don't have it point to the
index.htm or index.html page. Copy your homepage
which is usually index.html or index.htm and name
it home.html/home.htm and use that for the navigation
link. Later when you go to check your webstats you
will be able to see how many people went to your
index.html and you'll get a more accurate number
as each time someone clicked on home.html it didn't
take them back to index.html. This way you can
separate out the two.
Until Next Time,
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Kathy Gold
Effective Website Design + Promotion = RESULTS
http://www.digitalgold.com
If you need website design services or web promotion
please feel free to contact us at (818)828-7400
or sales@digitalgold.com
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