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The Add Me! Newsletter *** ISSUE #24 ***
"Free tips for promoting your website"
Add Me, Inc http://www.addme.com
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>> A Web Success Story <<
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March 30th, 1999 *** ISSUE #24 ***
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.....THIS WEEK'S ARTICLE.....
A Web Success Story
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By Iris Smith
Hi,
My name is Iris Smith. I am a 34-year-old homemaker with
two young children who decided the Web was the best way
that I could reenter the work force . My husband David
introduced me to John Hsu a few years back and stated we
should start a Silk Retail business together. At that
time I thought he was nuts! Two kids, no time, deterio-
rating brain cells it just could not happen. David was
persistent and repeatedly mentioned the Internet as a
possibility.
After some research I decided he might be on to something.
I could refresh my brain cells by thinking past diapers.
I could create my own schedule, juggling the needs of my
children with the needs of the business, and doing some-
thing that I love to do. I love silk and believe in it.
It took a year for the plan to fall into place. John and
I decided to become partners and offer Silk Lingerie
on the Internet. Meetings & brainstorming with my partner
John Hsu. Building & rebuilding the website with my
terrific webmaster, Dan at Synapse Imaging. It all started
falling into place. My partner has all the production
experience and knowledge we needed. I worked with Sales
& Marketing , Retail Designers. It was a perfect match.
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The internet allowed us to eliminate the overhead costs
of opening a store. It has enabled us to have Top Quality
products at a very affordable price. We started with a
small inventory of ladies silk lingerie. Too many sites,
catalogs, & retailers don't use pure silk yet charge high
prices. We wanted to provide high quality goods, service
& savings over the other retailers.
We pride ourselves on listening to our consumers needs.
Thanks to the power of the web, our clients can stay in
touch, letting us know their needs. Men love to shop
quickly & privately, Women love to be able to browse at
a site that does not insult them. Satisfying both was
certainly a challenge.
Website built, Inventory in Hands, now what? We worked
too hard to just watch a pretty site. We needed customers!
Nightly I spent hours submitting my site to search engines,
and free classified ads. I started receiving newsletters.
I read them all and dismissed the useless ones. I kept
the rest, learning & appreciating advice from better ones
like yours. Slowly we saw our mailing list grow & grow,
then the orders started coming in, slowly at first, then
faster and faster.. The hours of plugging away, reading
advice, inputting our site over & over finally started
paying off.
Tonight, after tucking the kids safely into bed, I sit at
my computer and process the days catalog requests, orders
and answering customer questions. As I prepare to meet
the needs for upcoming Mother's Day orders. I feel very
successful. Thanks to good advice, hard work, and the "WEB",
we were able to create a quality and honest business that
consumers realize they can trust. Irissilks.com
Sincerely,
Iris Smith
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Article by Iris Smith
Iris Silks
http://www.Irissilks.com
info@Irissilks.com
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