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The Add Me! Newsletter *** ISSUE #23 ***
"Free tips for promoting your website"
Add Me, Inc http://www.addme.com
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>> Make Your Customers Comfortable! <<
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March 26th, 1999 *** ISSUE #23 ***
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.....THIS WEEK'S ARTICLE.....
Make Your Customers Comfortable!
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(c) 1999 Curtis Stevens
The most important thing to do to get your customers to
purchase your service or product, is to make them feel
comfortable. When people go to a store to buy something,
they are not worried about the store ripping them off.
They feel comfortable by the name of the store, or because
they can actually see the store, the workers and how it
runs.
Anyone can build a web site and start a business.
That is why it's so easy for someone to scam people out
of money. You have to be careful because you really don't
know who the person is that owns the site. It can be
someone that will take your money and run. Most people
are very cautious about buying things on the net. To make
your customers more comfortable about buying your service
or product, you can do the following.
1. Have a 30, 60, or 90 Day Money Back Guarantee!
If you want to become successful with anything, you have
to stand behind your product or service. People want to
get their money back if they are not happy and you can't
satisfy everyone. Offering a 30, 60, or 90 Day Guarantee,
will make the customer feel more comfortable. If you ever
have someone that wants a refund, you have to stand up to
your word and refund their money. The guarantee on your
site isn't worth anything until you live up to it. If you
refund the customer's money, then you will receive respect
from them.
2. Have Competitive Prices!
When you sell your product or service, make sure your prices
are competitive. Charging too much can do several things.
It can point the customer away. It can make you lose business,
and can decrease the amount of sales you get. If your prices
are above average, then you need to make sure you express your
strengths in customers support and quality of your product or
service.
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3. Have a Professional Site!
Your site is like your store front. First appearance can
mean getting the sale or loosing it. You want your site to
be professional, clean, and easy to navigate. Your site is
like your $1,000,000 store, so make it look like that. People
will feel more comfortable about buying something from you,
if you give off a professional image.
4. Have Quality Customer Service!
When potential clients contacts you, try to respond to them
as fast as possible. Also make sure you answer their questions
fully, and professionally. You want to sound like an executive
officer. Treat your client like they are a king or queen.
5. Use Your Past Customers' Testimonies!
Use your past customers' testimonies. Leave their contact
information with the testimony. This will give the customer
a chance to talk with your past customers and find out how
great your service or product is by first hand experience.
You can make a whole page for your testimonies, or can put
them throughout your site. Do you buy things if your friends
recommend them?
6. Offer a Free Trial Period!
If you are able to offer a free trial period with your service
or product, then you have a very big advantage against your
competition. Try to have it setup so it will not cost them
anything right at first. Let them use your service or product
for a trial period and if they are happy, charge their card.
This will increase your sales, but can also increase the amount
of scamsters you see trying to use you. You might also want to
make a contract to fit your needs if required.
7. Have a Contact Page!
People are afraid to give out their credit card. If you have a
contact page or on your index page that has your company contact
information, it gives the customer something to believe in. It
shows that you really exist, and gives them the opportunity to
look you up in the Better Business Bureau. If they do it, it will
really make them feel safe, because the BBB is a very well trusted
business organization that shows off good solid companies. It also
gives the customer a chance to find out how to contact you if they
ever need help, if they decided to purchase your service or product.
8. Name Brand!
If you sell a product or service that has a good reputation, then
try to use the name as a selling point. Most people usually choose
one product over another because of the name, and the reputation it
has. If you don't have a big name brand, then try to build a
reputation with customer service. Treat everyone professional and
they will talk about you. This way, you will build your own
reputation, and people will respect your company.
There are many techniques that you can use to make the customer
feel comfortable. Try to make the customer feel as relaxed as
possible. This will make them buy more.
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Article by Curtis Stevens
Do you know all the secrets on how to make your business become
successful? We have FREE Internet marketing tips, secrets and
techniques that will help you become VERY successful!
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