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The Add Me! Newsletter *** ISSUE #22 ***
"Free tips for promoting your website"
Add Me, Inc http://www.addme.com
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>> Promoting Your Site with an E-Zine <<
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March 23rd, 1999 *** ISSUE #22 ***
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.....THIS WEEK'S ARTICLE.....
Promoting Your Site with an E-Zine
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So now you have a Web site and you think your job is done,
all you have to do now is kick back and watch that counter
roll. Well, I've got news for you , you better think again.
"If you build it, they won't necesarily come", not without
constant promotion and marketing efforts on your part. You
should set apart a small amount of time a day that is devoted
to just doing that.
When I first started on the Net almost three years ago I had
no knowledge of how to attract visitors or customers to a site.
Well, after much surfing and a lot of cramped fingers, I 've
come up with a few ideas that really work. Ezines, or electronic
newsletters as some call them are a great tool.
A newsletter is a good way to keep in touch with visitors of
your site and it also keeps your site fresh in their minds. When
people sign up for your newsletter they do so willingly for the
Free information and quality content you will be sending them.
This scratches your back as well as your guests, first you have
access to your visitors E-Mail addresses, real people who are
interested in your products and or services, and it gives your
visitors valuable information and a reminder of your existence
on the Web. Never sell your E-mail lists and reassure your
visitors that you will keep their information private.
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Another way to attract traffic is by publishing ads in other
newsletters about your site, some can be posted for Free and others
charge only a small fee. Your best best is to place ads with
newsletters that have a very large subscription base so your name
gets out there in front of as many people as possible. You might
even offer to trade ads with other E-Zine owners who are trying to
generate traffic. I have done this myself and they are usually more
than willing to barter services. What? you don't know what to write
about? Well, that's not a problem there are many sites on the Net
that archive Free Articles for the taking, just make sure you keep
the original authors name and byline go to http://www.newsusa.com
Article writing for other people's newsletters, in a subject you are
knowledgeable in, is another great way to bring in the crowds. For
your contribution other E-Zine owners will give you a byline with a
link to your site, they get content, you get a Free plug. Everybody
wins.
The best way to find out about places you can post advertising in
and authors looking for article writers is to subscribe to many well
known E-zines in topics that relate to your site. This will give you
the opportunity for advertising your site, and help keep you informed
of the latest Internet Happenings and other helpful marketing and
promotion sites. To find E-zines that relate to your topic visit
http://www.meer.net/~johnl/e-zine-list/keywords/
Another overlooked way to promote your newsletter is to add subscribe
information to your E-Mail signatures, very easy, and it packs a
punch. Some people spend all of their time trying to get the best
placement in search engines, but by exerting your marketing efforts
into some of the other Web Promotion ideas, traffic will start rolling
in, and that's something you can bank on.
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Merle
Visit Merle's World
http://www.merlesworld.com/
The Best Free Webmaster Resources
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