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The Add Me! Newsletter *** ISSUE #20 ***
"Free tips for promoting your website"
Add Me, Inc http://www.addme.com
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>> You have created a web page, Now what? <<
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March 16th, 1999 *** ISSUE #20 ***
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The Add Me! Newsletter is a high quality newsletter
created to help everyone promote and market their
website. The Add Me! Newsletter has currently over
140,000 subscribers, all interested in this topic.
Interested in sponsoring this Newsletter?
Go to http://www.addme.com/list.htm for more info!
Hope you'll enjoy it!
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.....THIS WEEK'S ARTICLE.....
You have created a web page, Now what?
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Tip 1
Your Audience
Cater to your audience. You know your audience best.
Create a special introduction page on your site which
sets the mood for your site.
Tip 2
Bookmarks
Remind visitors to Bookmark, As obvious as that seems,
it can not be emphasized enough. It is becoming more
and more established that it takes between 4-5 visits
to a web site before a purchase is made. So remind
visitors in big bold letters to bookmark your site.
Tip 3
Up-date your site regularly
If your visitors come back a few times and see that
nothing has changed, the relationship you are trying
to establish is likely to come to an end. It is
important to add fresh content, up-date time sensitive
information and offer something "new" for your visitors
when they do return.
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Tip 4
Feature Stories
Consider adding feature stories which fit in with the
theme(s) of your site. Consider offering free ad
space for payment of a good story.
Tip 5
Grammar
You MUST use a spell checker on every page in your site.
One of the things that will chase a visitor away fast is
finding mis-spelled words. It shows a lack of professionalism.
Tip 6
Stay informed
There are some outstanding e-mail lists and newsletters
to subscribe to that are not only great forums for
discussion on doing business on the internet, but also
provide useful advice on promoting your web site. Keep
up with these, and you will be an expert before you know
it.
Tip 7
Search Engines
You can spend hours or days submitting your site to all the
search engines, or use a submission service. Most of them
let you submit to a few engines and then charge you to submit
to all the heavy hitters. Search engines are only one small
way to advertise your site and should not be relied on
completely.
Tip 8
Banner Advertising
Now here is another inexpensive way to advertise you site.
If you use a banner exchange program, like SmartClicks, or
LinkExchange you can get your site seen by a larger audience.
Tip 9
Newsletter
Start a newsletter and ask people to sign up for it from your
site. It will take some time, but if the content is good you
will get more subscriptions from referrals. You can also get
opt-In lists from reputable sites, that will allow you to start
sending the newsletter out in bulk. But remember this will cost
you a certain amount per name.
Tip 10
Affiliates
Affiliate programs are another way to get your site seen. There
are many programs, (Amazon.com) (eToys.com) (BarnesandNoble.com),
etc. You will have to search around for the one that will give
you the best exposure. Some will pay you when someone clicks on
their banner and most, if they purchase you will get a commission
from the sale.
Congratulations and Good Luck,
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Article by: L. Saiter , of 4Todayswomen a e-zine for women,
Women's World a weekly newsletter and LD-Assoc. a site about
Dyslexia & Learning Disabilities. Ms. Saiter has spent many
years both in the Legal and Educational fields and for the
last two years she has brought her expertise to the Web
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either expressed or implied, about the truth or accuracy
of the contents of the Add Me! newsletter.
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