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The Add Me! Newsletter *** ISSUE #19 ***
"Free tips for promoting your website"
Add Me, Inc http://www.addme.com
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>> Links and How They Help Increase <<
Your Web Traffic
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March 12th, 1999 *** ISSUE #19 ***
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.....THIS WEEK'S ARTICLE.....
Links and How They Help Increase Your Web Traffic
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What is a link?
A link is a connecting point from one webpage to another. By
clicking on a link it takes you to the webpage it is pointing to.
Why do I need to be concerned about links?
Well, the more websites that have a link to your website the more
traffic you can get. To use a toaster website for example, let's
say there are 30 links to other websites pointing to the toaster
website. You may be thinking it's only 30 links. But what if the
web pages that those links are on each get accessed by 20 people
a day. That's 600 people a day that can go to your website from
those links and if 25% percent of those people actually came to
your website which is 150 people and let's say for arguments sake
10% of those people bought toasters from the website. That's 15
toasters sold a day and 105 toasters a week. That's a lot of
toasters! (Remember, your website is your store, which is open to
the public 24 hours a day - 7 days a week)
Ok, so how do I get links on other sites?
First, you have to figure out who your public is, then surf the net
to find websites that reach your public. Back to the toaster website
example, to obtain links for the toaster website, I would surf the
net to find sites that cater to my public like appliance directories,
webzines or web magazines that have to do with toasters and/or any
other type of websites that would cater to my public of people that
buy toasters.
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There are two types of links you can obtain, free and to pay for them.
Free
Once I have found the websites that I would like to have a link put
on , I would contact the webmaster and ask them if they would be
willing to put a link on their website back to my website, and in
exchange I would put a link to their website on my toaster website.
This is called exchanging links. Most people are pretty nice about
it and are willing to put a link on their website in exchange for
you to put a link on your website. You can also add a webpage on
your website and dedicate it to websites that have exchanged links
with you, called a links page.
Fee
The other way of getting links on other websites is by paying a
monthly fee for them. Links range in price anywhere from $25.00
to $10,000.00 a month depending on the website and the traffic
the website receives.
Some people don't want to exchange links on their sites in order
to get free links, yet they don't want to pay for links either.
These are the only two ways I have found of getting links on other
web pages. I mean think about it, if someone approached you to put
a link on your website and you are the one that spent the time and
money to promote your site to get web traffic to it, are you going
to put a link to someone else's site for no exchange back?
Frequently Asked Questions:
Oh, I don't know about exchanging links with other websites. What
if I exchange links with other websites and my web traffic leaves
my website and goes to the other websites?
Well, here's a newsflash -
That's the chance your gonna have to take, if an internet user
wants to leave your website regardless of whether you have links
to other webpages or not, all they have to do is type in an internet
web address into their web browser and hit enter or simply hit the
back button on their web browser. You can't force an internet user
to stay if they don't want to stay. This is where the question "Is
your website effective?" comes in. To answer that question go to:
http://www.digitalgold.com/newsletter/effect.html You can read my
past article entitled "Is Your Website Effective"?
Ok- I have a links page with 50 links and I'm getting traffic but
I want more links and more traffic. What can I do?
1) You can obtain more links
or
2)You can implement an Affiliate/Associate program. An
Affiliate/Associate program is a program whereby people link to
your website and if an internet user clicks on that link and goes
to your website and makes a purchase you pay the owner of that
website a commission. It's similar to having an online sales force
yet cutting out the expense of training, phone bills, business cards
etc. For more information about Affiliate/Associate programs go to:
http://www.associateprograms.com
http://www.markwelch.com/bannerad/bcf_main.htm
http://www.affiliatezone.com
http://www.getequipped.com
A last word about links, the more links you have on other websites
the better. The last statistic I found on this was 88% of the users
out there find webpages from other webpages. So whether you pay for
links or get free links, it's definitely in your best interest to
be linked.
Happy Promoting,
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Kathy Gold
For past articles about web promotion go to:
http://www.digitalgold.com/newsletter/news.html
If you have any questions about web promotions or would like to
contact Digital Gold to help your website promotion take off.
Please feel free to contact sales@digitalgold.com.
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