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  The Add Me! Newsletter           *** ISSUE #17 ***
  "Free tips for promoting your website"
  
  Add Me, Inc                   http://www.addme.com
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    >>    Increase your sales by using your   <<
            past customers' testimonies!

  ........................................................
  March 2nd, 1999                   *** ISSUE #17 ***
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           .....THIS WEEK'S ARTICLE.....


         Increase your sales by using your
           past customers' testimonies!
       =====================================

  Copyright 1999
  by Curtis Stevens  

  Have you ever purchased something that your friend 
  recommended? Didn't this make you feel secure and safe 
  since you knew that your friend was happy with the 
  product or service?  The best kind of advertisement is 
  word of mouth.  Even though it doesn't travel fast, it 
  can do some magnificent results.  When one of your past 
  customers tells other people how great your service is, 
  it makes people feel secure, and safe.  It gives them a 
  reason why to buy your service or product.  Give your 
  past customers a chance to brag about you, use their 
  testimonies.  

  You can use them as powerful tools to increase your 
  sales dramatically.  First I would collect all the 
  testimonies that you have received from your past 
  customers.  Then I would make a whole web page on your 
  site and place the testimonies on that page.  I would 
  suggest linking to their email address, so a potential 
  client can email them and verify the testimony.  This 
  also gives them the opportunity to speak with your past 
  customers and find out all the great things that they 
  have experienced with your service or product.  They 
  could then turn around and tell their friends what they 
  heard.  This could tumble like a domino affect, causing 
  you to have an explosion of sales.  


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  There are many other ways you can use the testimonies. 
  If you have a newsletter that you publish, I would suggest 
  putting an ad in the newsletter that contains The testimony 
  and some information about your service or product.  This 
  will give the potential client a real good reason to visit 
  your site.  They already have proof about how good your 
  service or product is.  I would also suggest using them 
  in any advertisement you have, and this will give you the 
  same benefits.  

  Try using your testimonies to answer your potential 
  customers' questions.  This will answer their questions, 
  and will show them how good your service or product is.  
  This is like killing two birds with one stone. You can 
  also try putting some testimonies in your follow ups that 
  will give them a reason to act now.  

  There is still a big percentage of people on the Internet 
  that are afraid to give out their credit card.  They do not 
  think the Internet is safe, and are worried that someone 
  will steal their credit card number.  By having the 
  testimonies, it will make them feel more comfortable and 
  secure about buying your service or product.  

  ** Remember: 
  There are as many ways as your imagination can find. 

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