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The Add Me! Newsletter *** ISSUE #41 ***
"Free tips for promoting your website and business"
Add Me, Inc http://www.addme.com
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...THIS WEEK'S ARTICLE...
>> The Macro View <<
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June 29th, 1999 *** ISSUE #41 ***
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.....THIS WEEK'S ARTICLE.....
The Macro View
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by Chris Small
If you're reading this article chances are excellent that
you are looking at, or participating in the opportunity
side of the WWW. The web is still in it's infancy (OK maybe
it's a Toddler by now), and who ever can stake their claim
right now will continue to flourish well into the next
millennium. The successful cyber entrepreneur of today
could be the equivalent to the Rockefellers, Vanderbilts,
Kennedy's, Getty's, Ford's, (etc.) of yesteryear.
Lets step out of the micro view for a moment and consider
the macro view. This Internet revolution has been compared
to the impact that Edisons light bulb or Fords Model T had
on the world. Some have even said that the Internet is bigger
than the invention of TV or radio. From each of these
discoveries have come fantastic opportunities. Complete
Industries have sprung up from them. Mammoth fortunes have
been made as a result of them. But you really can't compare
the Internet to them. These inventions fall far short of the
impact that the Internet (as we know it today) will have on
mankind.
A closer comparison would be that of Gutenburgs printing
press or the Industrial revolution. You could even compare
the computer age and the Internet (as we know it today) to
the transformation of early man from a hunter/gatherer to
a sower/reaper. Face it, we are living in a pivotal point
in human history. We are the privileged few who have the
opportunity to capitalize on the greatest technological
revolution that this world has ever seen.
We can observe that historically these revolutions happened
over the course of decades and in some cases centuries. As
we all know, the Internet revolution is evolving at a
dizzying pace. What we see today can be history next year
or even next week. Five years from now the Internet will
be quite different than most of us can imagine. Where it
eventually leads is probably not even clear to the brightest
minds of today. However, we are seeing the results of this
change in our lifetimes.
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Certainly nobody realized that they were in the midst of
a dramatic historical shift when man discovered the flint
and steel, but change they did. We, today have the advantage
of all of mans previous experiences and hopefully are much
better able to predict the consequences of this next
transition. We do understand that it is a significant
change, but it may not be apparent how significant until
the historians have interpreted it decades or possibly
centuries from now.
OK, back to our micro view again. What should we do? Wait
it out and see what happens? Not very wise. When combustion
engine farm machinery came along the land owner who didn't
have it, couldn't compete and usually lost everything. He
may have owned huge tracts of land but he could no longer
afford to pay workers to farm it when his neighbor used a
tractor. Likewise many of todays business's (and their
employees) stand to be bowled over by this digital tidal
wave. We need to position ourselves as a surfer who is
equipped to ride the wave. We must embrace, it and like the
surfing enthusiast that is always looking for the 'really
big one', be ready to jump in the water at a moments notice.
As they say 'He who hesitates, waits...'
Whenever major new innovations came along they were generally
available only to the elite and not to the common person.
When Gutenburgs printing presses started up the average Joe
on the street had no access to the end product. When the
first few cars rolled off of Fords assembly lines they were
not initially attainable to the masses (although that was
his dream and mission). But the Internet today is available
to more people than were alive at the time of the first
printed book. The Internet today is touching more people
than had lived up to and including the time of Christ. The
Internet today has affected the lives of future generations
to come in a profound way that we will only be able to
understand after the fact.
Friend, we have available to us today the power to reach out
and influence more people than have existed throughout all of
mans combined history. Let us not waste this precious
opportunity. If you are reading this, you have the same
ability and opportunity as everyone else on this medium.
There are no limitations other than your imagination. What
will you do with it? Will you use it to create an empire
for yourself and your future generations (as many are doing)
or will you fail to recognize the potential of a few
strategically placed bits and bytes on the computer screens
of millions and millions of computer users worldwide.
Most people are looking for leaders and innovators. Men and
women who aren't afraid to take chances. People who will
follow you if they sense that you are firm in your convictions
and willing to stand up for them. Did you know that Marconi
(the fellow who discovered radio waves) was committed to an
insane asylum by his friends before they took him seriously.
Today it is cool to be on the cutting edge of change and if
you are willing to embrace this rapidly evolving technological
beast and tame it to your own purposes... well the world really
could be your oyster.
If you are ready to roll up your sleeves and work, you have
already jumped ahead of most people. The challenge is that
most people aren't willing to put in the necessary effort,
but then again, that's why it is such a fantastic opportunity
for the enlightened few. Consider Thomas Edison and his
light bulb. He documented 10,000 experiments before success
found him. Was his effort worth it? Without it you wouldn't
be reading these words.
Don't wait, the water temperature has never been better,
there's still room for you to make a splash... jump in
with both feet, just be prepared to start paddling. This
new medium of communication is no respecter of persons.
Age, sex, color, religion, size, family background, past
history, etc.; it makes no difference to the bits and bytes,
they respond as well to you as anybody else. There is only
one rule... "Just do it." What you do today could repay you
a hundred fold tomorrow.
Here's what you need to do to get started:
1) Learn as much as you possibly can. But don't let this
slow down your involvement
2) Create or find a product or service that you can promote
wholeheartedly.
3) Jump in. Get yourself a solid Internet presence.
4) Get busy! Market that product.
Sounds rather simple doesn't it. In fact it requires a lot of
effort, but the steps are simple enough and the rewards are
certainly worth it.
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Article by Chris Small
Chris Small is a cyber entrepreneur and host of the very
successful 'World Deal Center'.
He may be reached at mailto:webmaster@worlddealcenter.com
His main website is http://www.WorldDealCenter.com/
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