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The Add Me! Newsletter *** ISSUE #47 ***
"Free tips for promoting your website and business"
Add Me, Inc http://www.addme.com
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...THIS WEEK'S ARTICLE...
>> How To Generate More Traffic To Your Site <<
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July 20th, 1999 *** ISSUE #47 ***
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.....THIS WEEK'S ARTICLE.....
How To Generate More Traffic To Your Site
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By Chris Small
Everyday people send me emails asking for specific ways
to generate more traffic to their sites. In this article
I would like to address some of the areas that most of
the questions refer to.
Traffic is the life blood of any web business and the
most obvious place to start is the Search Engines. You
will want to personally go to the big Search Engines
like Yahoo, Lycos, Alta Vista, InfoSeek, etc., and place
your links and info. After you're finished with the big
ones though it really makes sense to use a submission
service to reach the hundreds and hundreds of smaller
search engines. These little Search Engines can be very
valuable sources of niche traffic.
Another great way to use Search Engine traffic to your
benefit is to actually operate one yourself. It's much
easier than you would think and the cost really has come
down. You can even recoup the initial cost by selling
advertising space on it just like the big guys do. If
you'd like more info on this just send me an email.
Okay, now that you're registered with the search engines
how else can you drum up some traffic. Well you can
install traffic generating plugins. Quite simply you
give people something for FREE. I personally use FREE
Reports, FREE Classified ads, FREE PostCards, FREE
Reminder Services, FREE For All (FFA) Links Pages and
a few others. These tools will bring people into your
site and keep them coming back again and again. You do
have to promote them though. Yes, go back to the search
engines and register these URL's too.
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The next three methods are my personal favorites and
in the past few weeks have generated ten's of thousands
of hits to my site and hundreds of new ezine subscribers.
1) Banner Advertising - Do Banner swaps with other
webmasters, participate in a banner exchange program,
or buy banner space on high profile sites. The key here
is to have a very effective banner. It is advisable to
seek professional guidance on the design and wording.
There are certain colors and words that will stimulate
people to click through your banners.
Another variation of this is to operate your own Banner
Exchanger. You just encourage visitors to put their
banner into your system and place the specified code
on their web pages. For every page view that comes
from their site they get their banner displayed on
another site. The beauty of this program is that
below the customers banner is a little strip banner
that displays your message and URL. Every web site
that participates in your Banner Exchange has your
message on it.
2) Ezine Ad Swaps - This one is a no brainer. You just
approach other similar ezine publishers and ask if they
would like to swap ads with you. This dramatically
improves your exposure to the market. For a list of over
600 ezines go to http://www.site-city.com/members/e-zine-master/
Try to limit the amount of advertising that you place
in your ezines so that you don't overload your readers.
Some publishers send out special ad sheets that are
separate from their regular newsletter. It's also a
good idea to key code your ads so that you know where
the responses are coming from.
3) Article Submissions - This one isn't for everyone.
But, if you have an ability to write interesting
articles that would appeal to a broad base of readers,
you can generate a lot of traffic for free and possibly
even get paid for it. You don't have to write about
marketing or the Internet. Just find a subject that
you are knowledgeable in and start writing. Go to the
above list of 600+ ezines and get in touch with the
publishers of ezines that are appropriate to your
subject matter. Let them know about your article.
They are often looking for interesting articles for
their subscribers.
These methods will all work very well for you but
you must work them. As Alexandra Stoddard said "What
we do today, right now, will have an accumulated
effect on all our tomorrows." Let's get busy!
Feel free to contact me with further questions.
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Chris Small is a cyber entrepreneur and host of the
very successful 'World Deal Center'. He may be reached
at mailto:webmaster@worlddealcenter.com His main website
is http//www.WorldDealCenter.com/
Chris invites you to sample his ezine The ‘World of Deals'
for FREE. To receive your copy just send an email with
"Subscribe World of Deals" in the subject... or go to
http://www.worlddealcenter.com/newsletter.htm and enter
your email address.
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