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The Add Me! Newsletter *** ISSUE #43 ***
"Free tips for promoting your website and business"
Add Me, Inc http://www.addme.com
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...THIS WEEK'S ARTICLE...
>> The Micro View <<
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July 6th, 1999 *** ISSUE #43 ***
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.....THIS WEEK'S ARTICLE.....
The Micro View
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By Chris Small
Last week in "The Macro View" we dealt with the big picture,
what the INTERNET could do for you. This week we are going to
look at what YOU can do on the Internet. You may remember that
you were left with these instructions:
Here's what you need to do to get started
1) Learn as much as you possibly can. But don't let this slow
down your involvement
2) Create or find a product or service that you can promote
wholeheartedly.
3) Jump in. Get yourself a solid Internet presence.
4) Get busy! Market that product.
Sounds rather simple doesn't it. In fact it requires a lot of
effort, but the steps are simple enough and the rewards are
certainly worth it.
This week we are going to look into these four points in detail.
1) Learn as much as you possibly can.
"The great breakthrough in your life comes when you realize
that you can learn anything you need to learn to accomplish
any goal that you set for yourself. This means there are no
limits on what you can be, have, or do."--Brian Tracy
We can never know too much about marketing on the Web. If you
get to the point where you think you've learned it all, just
wait a couple of days and the rules of the Web will have changed
sufficiently that you will need to relearn what you thought you
already knew.
====================================================
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The basics can be learned by doing a lot of surfing and employing
the search engines. Do a search using the words Internet Basics,
marketing, Web knowledge, etc. An even better approach is to search
specifically for the area of your interest.
The public school systems offer great night school programs that
will teach you not only the basics but more advanced subjects on
marketing, web design, advertising, html, scripts, forms, graphics,
and much, much more. These courses are often priced quite reasonably
and in some cases will even give you credits toward further education.
You can also get a good education in what's 'working on the Web'
right now by subscribing to some of the thousands and thousands
of ezines that are out there. Many of these electronic newsletters
(like this one) offer tons of valuable information for FREE. You
are also likely to see advertisements for the latest and greatest
innovations in marketing. That's okay too. You want to stay abreast
of what's happening.
I must have subscribed to 50 or more ezines. While I certainly
can't read them all I like to scan through them regularly to see
what's new and to pick up on some marketing advice. If you would
like to receive a list of my 10 favorite ezines just send me an
email (address below).
Find a mentor or buddy who won't mind helping you out in your
efforts. These days many of the domain providers or their
representatives offer ongoing assistance to their customers. This
is just good marketing sense. Chat rooms and newsgroups are also
a great way to tap into other people's knowledge. Joining an
affiliate program can also give you the unexpected benefit of
great marketing advice that can be universally applied.
There are certain subjects that you may have to reach into your
pocketbook to acquire specific knowledge on. I offer two suggestions
regarding this: 1) be careful, there are a lot of sharks out there,
and 2) don't be afraid to spend a little money to save you a lot
of time in learning. This may seem slightly contradictory but what
it really means is; if you need to know something and you've found
a reputable source with whom you are comfortable then it does make
sense.
"Formal education will make you a living; self-education will make
you a fortune."-- Jim Rohn
2) Create or find a product or service that you can promote
wholeheartedly.
"Happiness lies in the joy of achievement and the thrill of creative
effort."-- Franklin D. Roosevelt
It's a very good idea to have a keen interest in what ever it is
that you are selling. It's really not advisable to jump into some
affiliate program simply because of the promise of riches. All of
the great marketers enjoyed what they were doing long before they
achieved any noteworthy success.
The best product or service to offer is one of your own creation
or at least one that you personally had a hand in developing. If
you are not able to do this then take the program that you are with
and make it personal to you. Try to be unique. Find a niche area
that most people are not already covering.
"There is one thing stronger than all the world, and that is an
idea whose time has come." --Victor Hugo
3) Jump in. Get yourself a solid Internet presence.
"You'll seldom experience regret for anything that you've done.
It is what you haven't done that will torment you. The message,
therefore, is clear.
Do it! Develop an appreciation for the present moment. Seize
every second of your life and savor it. Value your present
moments. Using them up in any self-defeating ways means you've
lost them forever." -- Wayne Dyer
A solid Internet presence does not include one of those free
pages with address's that read something like this
www.imtoocheaptogetmyown/members/freepages/myname.htm. Now I
may be exaggerating slightly but not much. My very first
webpage address was 48 characters long. Yes, the page was
FREE, but the results reflected that too (one $5.00 sale).
They're okay for personal pages and fooling around, but not
if you want to be taken seriously. You really must acquire
your own domain. No ifs, ands or buts about it!
====================================================
TIRED of your long, complicated internet address (URL)?
Our new technology allows you to easily transform
"www.geotowns.com/michael/4ruij/iirtistn/m4r_uvw"
into
"www.michael.com"
With no work on your part!!!
Get it at http://www.thedotspot.com/addme.html
====================================================
Once you have; decided on a product or service, reserved the
site name with InterNic, and made your best deal on domain
space, you're ready to start marketing. The next order of
business is to start the design of the site. Should you do
it yourself or hire a professional? This is a tough question
to answer. Some people have a natural artistic inclination,
some don't. Some don't want to be bothered. Some budgets don't
allow for anything but doing it yourself. In that case the
decision is simple.
I am a big believer in having the best possible first impression.
You might consider hiring a professional to do the default page
and create a template for further pages that you will make on your
own. That being said, there is also a huge feeling of satisfaction
in doing the job yourself from scratch.
My personal experience included learning how and doing it all
myself in the beginning when I could afford the time, and later
hiring a professional (who did a fabulous job), after my time
became better spent focusing on the marketing.
Another absolute necessity for the serious web marketer is to
publish an opt-in newsletter or ezine. This is how you stay in
touch with your prospects and of course remind them to come back
to your site. It could be something as elementary as alerting
people to changes on your site or simple price updates. Or you
could produce a full blown Electronic magaZINE. Again, you should
be subscribing to other ezines for ideas and information.
Side note: Always seek out and obtain an authors permission before
using all or part of their work. Plagiarism does not pay!
A lot of EZINES offer the reader information of great value for
FREE. This accomplishes two things.
1) It establishes you as an expert, or at least a source of
expert information.
2) It encourages the subscriber to keep reading your ezine
regularly. Of course when they read the information they can't
help but see the ads for your products or services.
Many successful ezine publishers will accept paid for ads from
related non competing businesses. This can add a very nice
profit center to your online business. A popular variation of
this is to swap ezine ads with your competition. This will
increase your exposure to other readers who may not have
found your site otherwise.
"It's kind of fun to do the impossible." Walt Disney
4) Get busy! Market that product.
The first requisite for success is the ability to apply your
physical and mental energies to one problem incessantly without
growing weary. --Thomas A. Edison
The number one priority above all else is to get traffic. You can
have the prettiest site, the best ezine, the most education, and
the most fantastic product on the Internet, but it will gain you
nothing if people don't get exposed to it. ‘Build it and they
will come' might work in the movies, but on the Internet you
need TRAFFIC!
There are all kinds of traffic generators available to you. Some
of them include:
Search Engines
Key Word Insertions
Meta Tags
Doorway pages
Submission Services
Banner Exchangers
Link Exchanges
Free For All (FFA) Links Pages
Classified Ads - Free and paid for
Reminder Services
Free Electronic PostCards
Contest Pages
Free E-book Download Pages
Free Software Download Pages
Free Graphic Download Pages
Etc.
You get the idea. Give something of value for FREE and people
WILL come. I use many of the above tools and have achieved excellent
results from them. But the absolute best three tools for me have been:
Ezine Ad Swaps
Banner Advertising
Article Submissions
If you would like further information on any of these just send
me an email.
There are many more aspects to managing a successful Internet
presence and we will discuss them in future issues. These are
the basics, the starting point, the Micro View.
You probably have figured out by now that I am a big believer in
motivational quotes. I‘d like to leave you with my all time
favorite.....
"DESTINY is...
not a matter of chance, it is a matter of CHOICE;
it is not a thing to be waited for, it is a thing
...to be ACHIEVED"
William Jennings Bryan
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Article by Chris Small
Chris Small is a cyber entrepreneur and host of the very
successful 'World Deal Center'. He may be reached at
mailto:webmaster@worlddealcenter.com His main website is
http//www.WorldDealCenter.com/
Chris invites you to sample his ezine The ‘World of Deals'
for FREE. To receive your copy just send an email with
"Subscribe World of Deals" in the subject... or go to
http://www.worlddealcenter.com/newsletter.htm and enter
your email address.
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