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The Add Me! Newsletter *** ISSUE #42 ***
"Free tips for promoting your website and business"
Add Me, Inc http://www.addme.com
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!!! Happy 4th of July to our American readers !!!
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...THIS WEEK'S ARTICLE...
How To Eliminate Your Competition
Without Bloodshed
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July 2nd, 1999 *** ISSUE #42 ***
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.....THIS WEEK'S ARTICLE.....
How To Eliminate Your Competition
Without Bloodshed
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(c) 1999 L.D. Publishing
By Larry Dotson
So how do you eliminate your competition without
bloodshed? You must create a "niche" for your
business. A niche is something that makes your
business different than your competitors. To
compete with other businesses nowadays (especially
online) you need something that nobody else can copy.
One Of A Kind!
First you must know who your competitors are.
Is your business the only one of it's type? I
doubt it. If so, it won't be for long. Do you
know your exact target audience? If not, you
will have to find out this information before
creating any kind of niche. Below are two ways
to come up with a competition eliminating niche.
1. Just Ask?
The first way to come up with a niche is to
think like your target audience or customers.
Know their exact needs, wants, goals, problems
and interests. There's two ways to do this:
The first way is to put yourself in their shoes,
think like them. The second way is to give them
polls and surveys to find out what they're thinking.
Pick a niche that none of your competitors are
using. If you can't find one that your competitors
aren't using pick one to improve.
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2. Just Think!
The second way to come up with a niche is to use
your brain power. Ask yourself questions like:
How can I set myself apart from my competition?
What could I offer that they can't? Imagine or
daydream that your business is on top of all your
competitors. What "niche" put your business at the
top in your head? Now, if you keep asking your brain
these questions your mind will eventually start
shooting out more ideas than you can handle. One of
those ideas may be the niche you're searching for.
Now that you have your niche that's just half the
battle. You must test it. Does your niche appeal
to your target audience? Will it attract people
away from your competition? If it does, you're done,
until your competition comes up with a better "niche".
If your niche doesn't, than repeat the process above
and test a new niche until it works. If you want to
eliminate your competition and be successful you will
use this process several times in your business life.
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Written by Larry Dotson, Owner Of L.D. Publishing
30 FREE Internet Marketing E-books !
Go to: http://www.ldpublishing.com
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